• Impulse wellesley

Wellesley Roche Bros. lets you go deep sea fishing via your phone

Roche Bros Seafood TraceRoche Bros. in Wellesley has partnered with a Boston seafood processor called Foley Fish to enable customers to get a much clearer idea of where their seafood comes from.

Seafood trace Roche Bros Wellesley The new Sea Trace program lets visitors to its seafood department scan those little black-and-white QR codes with your smartphone (as seen in the display above) to see a photo of the fishing boat, the location fished, and even a description of the fishing gear used (as shown in the phone screenshot here).

“At Roche Bros. we have always been committed to offering responsibly harvested seafood,” says Seafood Director Arthur Ackles, in a statement.  “We are now taking steps to better communicate that commitment to our customers, beginning with an unparalleled level of traceability from the store all the way back to the boat.”

Roche Bros., is supplementing what you can find via your phone with a sustainability video in the store, plus a brochure with more info to help navigate the tricky waters of fishery management. Foley delivers fish directly to Roche Bros., after cleaning and filleting them.


This entry was posted in Business, Food. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.


  1. Posted October 19, 2012 at 11:11 am | Permalink

    Thank you, Swellesley Report, for sharing this with our community.
    And Michael, it’s our pleasure!

  2. Michael Scholl
    Posted October 19, 2012 at 8:48 am | Permalink

    Cool use of technology- and helpful in decision making. Thanks Roche Brothers.

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>