Wellesley River Dog headlines: PerezHilton, People, USA Today pick up viral video

Wellesley typically only gets a few viral stories per year, and rescue of Crosby the dog from the icy Charles River last weekend certainly qualifies. The Wellesley Police video of the PETA Award-winning firefighters rescuing the golden retriever had accumulated more than 80,000 page views as of Dec. 26, and the story had been picked up by dozens of publications, including a number that don’t typically have Wellesley on their radar.

Take TeddyPerez, an animal-focused spinoff of celebrity site PerezHilton, which leans more heavily on exclamation points than memos from HR departments and pitches from PR people. The headline:

People Magazine warmed readers’ hearts on Christmas Day, picking up the story, with the relatively tame headline:
USA Today pulled at readers’ heartstrings:
Some started laying on the flattery, no doubt hoping to score an exclusive interview with the dog:
And…

Share/Bookmark
This entry was posted in animals. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>