• Impulse wellesley

How can Wellesley Whole Foods afford to slash prices this way?

Many Wellesley residents have fond memories of the old Star Market and mourned its passing.  It was widely presumed that the store could simply no longer afford the high cost of doing business in Wellesley, what with it’s outdated business model that emphasized low prices and sales.

When Whole Foods moved into the space, it took some time, but gradually, the town warmed to the idea of healthy, pricey eating.  Soon, families happily handed over whole paychecks just to ensure that grocery store options in town would remain diverse. Now this:

whole foods sale

Pictures don’t lie, people.  If Whole Foods continues to roll back prices in this manner, there’s no telling what the future of the store could be.  We can only hope that this is simply a loss-leader strategy and prices throughout the store are not taking an equal beating.  In the meantime, please do not take unfair advantage of the store’s generosity by stocking up.  Just accept their goodwill gesture for what it is.

(Thanks to MelissaW for sending the photo)

While we’re on the subject of food…

Where to eat in Wellesley

Tapas restaurant Bocado on tap for Wellesley Square

Sweet Basil sister restaurant coming to Wellesley, to be called Juniper



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  1. Jen
    Posted March 14, 2014 at 2:10 am | Permalink

    This article is ridiculous…no one liked the old Star Market. Star Market was gross and disgusting. If you are a smart shopper Whole Foods isn’t much more expensive than any other grocery store out there. I appreciate the fact that Whole Foods is lowering some of their prices to stay competitive….who cares if 1 sign in the store was wrong. I’m glad Whole Foods is in Wellesley and has been for many, many years. Whole Foods isn’t new in town people.

    • GW
      Posted March 18, 2014 at 12:11 pm | Permalink

      Jen, it was obviously a light-hearted joke.

  2. KirinW
    Posted March 12, 2014 at 2:03 pm | Permalink

    just love Swellesley Report. This post is hysterical and provided much needed laughter on this grey-weathered mid-work-week day!

  3. Melinda
    Posted March 12, 2014 at 1:31 pm | Permalink

    Thank you for bringing this to our attention at Whole Foods Market, Wellesley. These tags were created by a computer error and were not meant to be posted. As you may know, we have recently lowered prices throughout the store, with savings much greater than this!

    • bbrown
      Posted March 12, 2014 at 1:44 pm | Permalink

      Just having a little fun here…couldn’t resist.

    • Bill
      Posted March 13, 2014 at 6:06 am | Permalink

      No, those tags were created by HUMAN error – man up girl! JK. But let’s be honest – computers only spew out what is put in, so let’s keep it straight for those folks out their who don’t know much about computers.

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