Our Mission (About Us)
Our mission
To provide a central source of news (through original reporting and links to other news reports) and information about Wellesley for residents, those who work here and visitors. We’re doing this out of a sense of civic duty and in the spirit of exploring the possibilities of Web-based community journalism.
Are we making money off this?
We’re running ads from Amazon.com and Google through an affiliation program provided via our web hosting provider (if readers click through and buy things, we’d get a little cut of the sale), but otherwise we have not accepted outside funding.
Why The Swellesley Report?
We’ve been asked this question more than a few times since starting this site. Not that people don’t get the name; it’s more that they wonder if we might be rubbing some people the wrong way by using the term “Swellesley”. We probably are, though we haven’t had any direct complaints.
Nevertheless, we went with the name for a few reasons, the most obvious of which is that it’s pretty easy to remember, which is so important in this day of online searching.
For those who are offended, consider that it could be a lot worse. At least we didn’t stoop to Welle-sleaze.
Also, think about other towns in Massachusetts and the nicknames their towns are stuck with: Braindead (Braintree); Trashland (Ashland); Slummerville (Somerville); or even Snoot-on (Newton). I’m not even going to touch Athol and Nantucket. Then there’s my personal favorite: No Reading (North Reading).
A web site operator in another town told me a few months back that he was showing our site to a longtime member of the media who said: “It’s funny the first time.”
Well, at least we know we got one laugh.
Behind The Swellesley Report
Wellesley residents Deborah and Bob Brown. Deborah has a background in editing and teaching. Bob has been a professional reporter and editor since the mid-1980s, currently serving as news editor of a high tech business magazine/Web site called Network World.
