• Contact Us
  • Events calendar
Entering Swellesley
Pinnacle, Wellesley

The Swellesley Report

More than you really want to know about Wellesley, Mass.

  • Advertise
  • Wellesley Square
  • Deland, Gibson Insurance Athlete of the Week
  • Camp
  • Private schools, sponsored by Riverbend
  • Business index
  • Contribute
  • Eat
  • Schools
  • Top 10 things to do
  • Embracing diversity
  • Kids
  • About us
  • Events
  • Natick Report
  • Seniors
  • Letters to the editor
  • Guidelines for letters to the editor
  • Live government meetings
  • Raiders sports schedules & results
  • Fire & police scanner
  • 2023 Town Election
 
Needham Bank, Wellesley
Write Ahead, Wellesley

Wellesley's Cachet Club knows networking

February 5, 2009 by Bob Brown Leave a Comment

gailpic_opt

For Gail Smith, operator of a 3-year-old home-based business in Wellesley called Creative Touch Presence, making contacts through networking is key to drumming up business. After all, she doesn’t have the natural benefits of a physical storefront to promote her gift-giving business.

Smith takes networking so seriously that she serves as president of the Cachet Club, a chapter of worldwide business referral organization BNI (Business Network International) that meets at Wellesley Hills Office Park on Thursday mornings.

The Cachet Club has been around for 6 years and its 4 founding members are still among the club’s current membership of 28 people. The unique thing about BNI chapters, Smith says, is that each can only have one person per profession to avoid competition within the club. Professionals in related fields (say a real estate broker and a mortgage pro) create spheres within the chapter through which they can drive business by word-of-mouth marketing.

“If the sphere is healthy and working well there should be a lot of cross-referrals within the sphere, so there is a mutual benefit to many members at the same time,” Smith says. The more referrals and connections a member makes, the more likely that person will get a lot in return, in the spirit of the group’s “givers gain” motto.

The Cachet Club members referred more than $1 million worth of business within the group last year alone, and she says it’s not uncommon for members to generate upwards of 70% of their business through the club. Given the current economic climate, Smith says outfits like the Cachet Club are more valuable than ever.

“It is the time to step up your visibility, not cringe in fear!” she says.

While the club isn’t looking to grow its membership for the sake of it, it is seeking new members in certain professions. Among them: yoga instructor, junk removal specialist, graphic designer, photographer and home inspector (membership costs $330 annually, with a one-time $100 admin fee).

As for Smith’s business, she could stand to benefit from the closings of  local gift stores such as Smatterings and Blue Tulip in Wellesley, and Barber Brothers in Natick, especially with Valentine’s Day around the corner.

print

Filed Under: Business, Sports

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Linden Square, Wellesley
Riverbend, Natick

Tip us off…

Please send tips, photos, ideas to theswellesleyreport@gmail.com

 

Advertisements

Wellesley Square, Wellesley Merchants
Wellesley, Jesamondo
Beacon Hill Athletic Club, Wellesley
Fay School, Southborough
Sexton test prep
Feldman Law
Wellesley Theatre Project
Volvo
Cheesy Street Grill
Mature Caregivers
Admit Fit, Wellesley
  • Facebook
  • Instagram
  • Twitter
Never miss a post with our free daily Swellesley Report email
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

You can subscribe for free, though we appreciate any contribution that supports our independent journalism.

Click on Entering Natick sign to read our Natick Report

Entering Natick road sign

Most Read Posts

  • Sign up now for summer camp in Wellesley (and beyond)
  • Letters-to-the-editor day in Wellesley—important election-time updates
  • Wellesley business buzz: Board business liaison phased out; Help ID top business leaders of color; Hospital taps new president
  • Wellesley Cotillion makes a strong comeback
  • Business buzz: Nantucket wine bar to boast Wasik's cheeses; Needham Bank has new Wellesley branch manager; Thanks to new sponsor Beacon Hill Athletic Clubs

Upcoming Events

Jan 26
9:00 am - 10:30 am

Select Board office hours—in-person or online

Jan 31
9:00 am - 11:00 am Recurring

Coffee and Conversation with the Wetlands Administrator and Staff

Jan 31
7:00 pm - 8:00 pm

Families Eat Together online presentation

Feb 1
11:59 pm

Deadline for Wellesley Hills Junior Women’s Club grants application

Feb 3
10:00 am - 6:00 pm

Sara Campbell winter warehouse sale

View Calendar

Popular pages

  • Wellesley’s 7 official scenic roads

Recent Comments

  • LADY WELLESLEY on Wellesley police officer injured in crash at intersection of Grove and Benvenue
  • Peggy Heffernan on Wellesley police officer injured in crash at intersection of Grove and Benvenue
  • Beth Dublin on Wellesley police officer injured in crash at intersection of Grove and Benvenue
  • Erika on Where to buy the Wellesleyest stuff in Wellesley
  • Alice Roy on Inside Track has jewel of a Wellesley engagement scoop

Links we like

  • Danny's Place
  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Categories

  • 2021 Town Election (24)
  • 2023 Town Election (2)
  • Animals (428)
  • Antiques (49)
  • Art (592)
  • Beyond Wellesley (52)
  • Books (376)
  • Business (1,556)
  • Camp (11)
  • Careers/jobs (53)
  • Churches (82)
  • Clubs (236)
  • Construction (300)
  • Dump (130)
  • Education (3,189)
    • Babson College (252)
    • Bates Elementary School (18)
    • Dana Hall School (36)
    • Fiske Elementary School (11)
    • Hardy Elementary School (47)
    • Hunnewell Elementary School (46)
    • MassBay (57)
    • Schofield Elementary School (26)
    • Sprague Elementary School (19)
    • St. John School (2)
    • Tenacre Country Day School (11)
    • Upham Elementary School (35)
    • Wellesley College (613)
    • Wellesley High School (996)
    • Wellesley Middle School (204)
  • Embracing diversity (84)
  • Entertainment (814)
  • Environment (772)
  • Fashion (144)
  • Finance (15)
  • Fire (173)
  • Food (358)
  • Fundraising (641)
  • Gardens (164)
  • Government (604)
    • 2020 Town Election (47)
    • 2022 Town Election (15)
  • Health (866)
    • COVID-19 (203)
  • Hikes (6)
  • History (399)
  • Holidays (440)
  • Houses (162)
  • Humor (47)
  • Kids (867)
  • Law (8)
  • Legal notices (10)
  • Letters to the Editor (71)
  • Media (72)
  • METCO (4)
  • Military (13)
  • Morses Pond (109)
  • Music (579)
  • Natick Report (30)
  • Neighbors (280)
  • Obituaries & remembrances (86)
  • Outdoors (655)
  • Parenting (63)
  • Police (778)
    • Crime (395)
  • Politics (554)
  • POPS Senior Profile (10)
  • RDF (6)
  • Real estate (344)
  • Religion (138)
  • Restaurants (340)
  • Safety (155)
  • Scouts (2)
  • Seniors (127)
  • Shopping (163)
  • Sponsored (6)
  • Sports (1,012)
    • Athlete of the Week (12)
  • STEM (108)
  • Technology (165)
  • Theatre (397)
  • Town Meeting (23)
  • Transportation (240)
  • Travel (17)
  • Uncategorized (1,244)
  • Volunteering (350)
  • Weather (179)
  • Wellesley Election 2019 (21)
  • Wellesley Free Library (280)
  • Wellesley Holiday Gift Guide (2)
  • Wellesley's Wonderful Weekend (20)

© 2023 The Swellesley Report
Site by Tech-Tamer · Login