New look for Wellesley College

Wellesley College might have oodles of history behind it, but that doesn’t mean the school isn’t trying to stay current. A graphic design outfit called Base Design says that in recent months it has been working with the school to rework its “visual identity,” including a new logo seen here that “conveys upward growth” and on a slick new calendar of events mailed to Wellesley residents last week. The effort also includes standardizing on colors and typography and taking photos that will be used in Wellesley promotions.