The Townsman reports that Wellesley is going to ban the sandwich boards that advertise community events and dot several intersections in town. The signs will be banned at three particular spots: Rte. 135/Great Plain Ave, in front of Village Church, in front of Warren Center.
The town is figuring out exactly how to go about nixing the signs, possibly tipping them over and posting other signs (paninis?) asking the sandwich board advertisers to take away their promotional materials. Though it also sounds like the town might reach out and try to contact the advertisers to ask them to remove the signs, according to the report.
The Board of Selectmen voted recently to eliminate the signs, which it says cause a distraction to drivers though could improve speed reading. This should ensure that drivers can now put their full attention toward their cell phones and texts.
And who knows, maybe Massachusetts will follow California’s lead in considering the conversion of license plates into little digital billboards — a perfectly safe alternative to sandwich boards to promote local activities.