Wellesley is truly becoming lacrosse central. Lacrosse Unlimited, a custom lacrosse equipment and apparel store, is on its way to town, taking over the old Rosie’s Bakery space at 55 Central St., in Wellesley Square.

Unlimited Lacrosse will compete with Babson-bred PrimeTIme Lacrosse, which moved into town on Crest Street last spring, and Thunder Sports, which sells lacrosse and other sports gear and apparel in Wellesley Square. Meanwhile, Wellesley Youth Lacrosse Club is booming.

Unlimited Lacrosse is also opening a store in Danvers, to complement is Weymouth location. The business also has stores in Connecticut, New Jersey, New York, Pennsylvania and Virginia.

Rosie’s had threatened to remodel its location earlier this year, but then mysteriously went dark without any explanation.