Look this fall for Impulse by Adamas Fine Jewelry to open in Wellesley at 180 Linden St., next to Divine Kitchens, offering a new twist on what Adamas delivers at its Newton store. A soft opening at the 1,100 sq. ft. space is targeted for Nov. 5.
Veronica Sagherian, who runs Adamas — and soon Impulse — with her brother Anto Aboyan, says the Linden Square site will be “a boutique jewelry store, more of a gallery style, representing different U.S. and international designers. We hope to bring our clients new and fashion forward finds from all around the world.” Sagherian emphasizes that only one line it carries at Impulse will be exclusively its own, and that jewelry prices will range from roughly $100 to $2,500 (with online sales coming as well).
The existing Adamas store specializes in custom design and more traditional fine jewelry, diamonds, precious stones, platinum and gold.
Sagherian says Wellesley was chosen as a location “because of its geographic proximity to our current Newton store. We also loved Linden Square as a shopping destination. We draw our current clientele from Newton, obviously, but as far away as Wellesley, Natick, Needham, Weston, Boston, just to name a few towns. The new store will offer these same clients of Adamas Fine Jewelry a new product and shopping experience, and hopefully attract many more clients from Wellesley and beyond.”
Sagherian acknowledges the established jewelry competition in town, but says “Impulse will not be similar to any one of them… We bring with us 15 years of experience in catering to a high end client, personalized service and attention to detail, in a traditional jewelry setting. Impulse, however, will bring clients a boutique shopping experience. The jewelry offered at Impulse bridges the gap between fine and fashion jewelry, hence our slogan ‘between fine and fashion jewelry, you’ll find Impulse.’ We work hard to bring jewelry designs that are a little bit trendy, fresh and not over-saturated in the market.”
Adamas has made quite a name for itself locally and even in Hollywood, where jewelry such as the pieces shown here have been designed for actors on Desperate Housewives and other shows, and are available for other clients as well. More recently, Adamas grabbed attention for designing earrings for Aly Raisman, Needham’s gold medal Olympic gymnast. “We then gifted the same pair of earrings to the entire gymnastics team for winning the team gold,” Sagherian says.
One other thing: In our greenest of green towns, where businesses from dry cleaners to grocers tout their greenness, you’ll be interested to know that Adamas offers a line of jewelry using recycling and reclaimed metals and gemstones. This collection, dubbed Eclipse, will be offered at Impulse.
