• Contact Us
  • Events calendar
Entering Swellesley
Pinnacle, Wellesley

The Swellesley Report

More than you really want to know about Wellesley, Mass.

  • Advertise
  • Contribute
  • Eat
  • Wellesley Square
  • School
  • Top 10 things to do
  • Embracing diversity
  • Charities/Community
  • Arts
  • Camp
  • Kids
  • Events
  • About us
  • Subscribe
  • Natick Report
  • COVID-19
  • Letters to the Editor
Needham Bank, Wellesley
Boston Sports Institute, Wellesley

Start-up Locally picks Wellesley for pilot of local food home delivery service

August 26, 2013 by Bob Brown Leave a Comment

LocallyThose of us who have participated in Community Supported Agriculture (CSA) programs in an effort to buy better foods and support local farms often wind up facing the reality that doing so can take more work than we’d like, between picking up the fruits/vegetables and then plowing through them before they go bad. As we asked ourselves last summer during our CSA experience: How much Swiss Chard can one family eat?

The founders of a stealthy Boston-based start-up called Locally understand this dilemma and have as their mission making it  easier for consumers to get their hands on the locally-grown food they crave. Locally is launching a pilot of its home-delivery service in Wellesley next month.

The seed-funded outfit, which is also testing its service in Cambridge and Boston, is just a couple of months old.  It was formed by Jessica Angell, most recently head of marketing at PayPay’s Media Network, and Dan Smith, who previously served as CEO of mobile content delivery company go2.com. Angell says they were both looking for a change and wanted to apply their marketing and technology knowledge to the local food market.

“Our goal is very simple: Increase the percentage of food that is consumed from local sources from 1% to 10%,” Angell says. “We are open to different ways of getting there, but for the time being, we think that the industry and market dictate that convenience is the biggest hurdle for consumers.”

Here’s how Locally will work: The company is partnering with local food suppliers (currently it has four) that will provide goods such as fruits, vegetables, poultry, dairy and eggs, as well as a few artisanal pantry items/treats. Partners set the price for the goods they offer, which are listed under their brand on Locally’s website. Consumers sign up to have their choice of food delivered to their homes, must order at least $30 worth at a time and are not required to sign up for any specific period of time.  Food is delivered in special temperature-controlled bags once a week.

Locally would provide an alternative or complement to the growing number of local food sources, including CSAs, local-food conscious grocery stores, farmers’ markets like the one held in Wellesley on Thursdays at the Whole Foods parking lot and even certain restaurants, such as the The Local, which is coming to Wellesley this year.

As for why Locally chose Wellesley as a pilot community, Angell says it’s a tight-knit town near Boston that should lend itself to good work-of-mouth marketing.

Locally will determine as it goes along what works best, and the company is taking an uber-transparent approach to customer relations. For example, it’s urging users of its service to publicly ask questions and let the company know how it’s doing via Twitter @locallyco. Locally’s founders also are keeping an eye on related services, such as Good Eggs and Farmigo, that have cropped up in other parts of the country.

 

 

 

print

Share

Filed Under: Business, Food

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Linden Square, Wellesley
Write Ahead

Tip us off…

Please send tips, photos, ideas to [email protected]
Wellesley Square ad
Wellesley, Jesamondo
Sexton test prep
Feldman Law
Fay School, Southborough
Wellesley Theatre Project
Admit Fit, Wellesley
image of Coronavirus Disease 2019 (COVID-19)
  • Facebook
  • Instagram
  • Twitter
Never miss a post with our free daily Swellesley Report email
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

You can subscribe for free, though we appreciate any contribution that supports our independent journalism.

Click here to read our Natick Report

Natick Report

Events Calendar

« January 2021 » loading...
S M T W T F S
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
4
5
6
Tue 26

Rum tasting and history talk

January 26 @ 6:00 pm - 7:00 pm

Most Read Posts

  • Wellesley Police arrest 3 juveniles following Crest Road-area car break-ins
  • Wellesley Business Buzz: Babson might want to study us; Downtown Starbucks temporarily closed; Sisters of Charity partners
  • Natick issues boil water alert due to E. coli, some Wellesley homes affected
  • Nearly half of Wellesley's available restaurant alcohol licenses are gathering dust
  • 10 takeaways from the Town of Wellesley's FY20 annual report

Pages

  • Wellesley coronavirus (COVID-19) updates
  • Wellesley’s 7 official scenic roads
  • Wellesley, Mass., fishing spots
  • Please support our advertisers—they support us
  • Embracing diversity in Wellesley
  • Wellesley, MA Police logs
  • Wellesley Choral Society
  • Wellesley College Notable Alumnae
  • Wellesley College, Wellesley, Mass.
  • Wellesley outdoor art gallery
  • Wellesley restaurants offering take-out and delivery
  • Wellesley, Massachusetts restaurant — Amarin of Thailand

Recent Comments

  • Dennis Noonan on Nearly half of Wellesley’s available restaurant alcohol licenses are gathering dust
  • Kim Powell on Bench at baseball field honors Wellesley’s Harry Clark
  • David Henry on Wellesley electrical boxes coming alive
  • Bob Brown on 10 takeaways from the Town of Wellesley’s FY20 annual report
  • S Hawkinson on 10 takeaways from the Town of Wellesley’s FY20 annual report

Links we like

  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Taquitos.net
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Categories

  • 2021 Town Election (4)
  • Animals (377)
  • Antiques (48)
  • Art (534)
  • Beyond Wellesley (28)
  • Books (342)
  • Business (1,356)
  • Camp (1)
  • Careers/jobs (44)
  • Churches (72)
  • Clubs (207)
  • Construction (280)
  • Dump (113)
  • Education (2,877)
    • Babson College (239)
    • Bates Elementary School (14)
    • Dana Hall School (29)
    • Fiske Elementary School (6)
    • Hardy Elementary School (33)
    • Hunnewell Elementary School (34)
    • MassBay (47)
    • Schofield Elementary School (20)
    • Sprague Elementary School (19)
    • St. John School (1)
    • Tenacre Country Day School (9)
    • Upham Elementary School (30)
    • Wellesley College (598)
    • Wellesley High School (883)
    • Wellesley Middle School (195)
  • Embracing diversity (37)
  • Entertainment (721)
  • Environment (664)
  • Fashion (133)
  • Finance (12)
  • Fire (141)
  • Food (327)
  • Fundraising (559)
  • Gardens (136)
  • Government (383)
    • 2020 Town Election (47)
  • Health (736)
    • COVID-19 (133)
  • History (358)
  • Holidays (365)
  • Houses (118)
  • Humor (45)
  • Kids (814)
  • Law (3)
  • Letters to the Editor (5)
  • Media (63)
  • METCO (5)
  • Military (3)
  • Morses Pond (96)
  • Music (543)
  • Natick Report (27)
  • Neighbors (242)
  • Obituaries (58)
  • Outdoors (582)
  • Parenting (60)
  • Police (687)
    • Crime (344)
  • Politics (534)
  • Real estate (286)
  • Religion (127)
  • Restaurants (302)
  • Safety (142)
  • Scouts (1)
  • Senior citizens (107)
  • Shopping (121)
  • Sports (897)
  • STEM (104)
  • Technology (154)
  • Theatre (383)
  • Town Meeting (22)
  • Transportation (209)
  • Travel (11)
  • Uncategorized (1,205)
  • Volunteering (317)
  • Weather (161)
  • Wellesley Election 2019 (21)
  • Wellesley Free Library (258)
  • Wellesley's Wonderful Weekend (5)
RSS Feed Icon Subscribe to RSS Feed

© 2021 The Swellesley Report
Site by Tech-Tamer · Login