• Contact Us
  • Events calendar
Entering Swellesley
Pinnacle, Wellesley

The Swellesley Report

More than you really want to know about Wellesley, Mass.

  • Advertise
  • Contribute
  • Eat
  • Wellesley Square
  • School news
  • Private schools, sponsored by Riverbend
  • Camp
  • Kids
  • Top 10 things to do
  • Business news
  • Embracing diversity
  • Seniors
  • Letters to the editor
  • Guidelines for letters to the editor
  • Fire & police scanner
  • Worship
  • Deland, Gibson Insurance Athlete of the Week
  • Raiders sports schedules & results
  • Live gov’t meetings
  • 2023 Town Election
  • Events
  • About us
  • Natick Report
 
Needham Bank, Wellesley
Write Ahead, Wellesley

A few more facts about Florijn, Wellesley’s newest retailer

September 9, 2014 by Bob Brown Leave a Comment

We wrote a short post last week about the opening of Florijn, a retailer of home decor in Wellesley Square, when we noticed the sign out front at 90 Central St. Since then we’ve caught up with owner Sebastian Barreveld, via email, to get more details.

Who are you?

My family has been in the wholesale home and gift business for 23 years. Barreveld, in addition to being my last name, is our company name.  You can read a bit of the Barreveld/Dk Living story here. Caitlin Dorigan, the store manager, is the one responsible for 90% of Florijn.

Why open this store in Wellesley, which does have a number of other home decor retailers?

While I live in Boston, we have long relationship to Wellesley both personally as well as professionally.  What Wellesley lacks in the home accessories area since the departure of Hudson is an outlet with a more contemporary aesthetic.  And of course Wellesley is demographically suited to a home store, particularly one with a contemporary European sensibility.

What’s unique about Florijn?

We have deep connections in the industry and are truly on the cutting edge of European home fashion.  This allows us to bring new trends and styles to market earlier and cheaper than anyone else.  And free shipping, both from the store as well as from the forthcoming website florijnhome.com.

Where does the name come from?

“Florijn” is the Dutch spelling of the word “Florin”, the gold standard in Europe since the time of the Medici bank (Florin, for Florence).  We are trying to convey both the quality of the selection as well as geographically locate the aesthetic within northern Europe.

Have you owned other such stores or have a retail background?

No!  While we have deep roots in the industry, this is our first retail operation!

Can you give me a sense of items/prices?

We carry everything from Votives for $3.00, through furniture, and art work in the low thousands.

Anything else worth noting?

We are technically open now, but not quite finished in setting up (as you may be able to sense from the lack of signage, etc.).  Stay tuned for an opening party!  Invitations will be sent to those registering on florijnhome.com.

print

Filed Under: Business

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisements:

Linden Square, Wellesley
EXPLO, Wellesley
Wellesley Hills Junior Women's Club

Tip us off…

Please send tips, photos, ideas to theswellesleyreport@gmail.com

Advertisements

Wellesley Square, Wellesley Merchants
Wellesley, Jesamondo
Beacon Hill Athletic Club, Wellesley
Fay School, Southborough
Sexton test prep
Feldman Law
Wellesley Theatre Project
Volvo
Cheesy Street Grill
Mature Caregivers
Admit Fit, Wellesley
charles river chamber
  • Facebook
  • Instagram
  • Twitter
Never miss a post with our free daily Swellesley Report email
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

You can subscribe for free, though we appreciate any contribution that supports our independent journalism.

Most Read Posts

  • Sign up now for summer camp in Wellesley (and beyond)
  • Letters to the editor on The Swellesley Report
  • Voting rights expert to give talk at Wellesley College
  • Wellesley High parents pan standards-based grading, school leaders say improvements planned
  • Wellesley business buzz: La Toscana's, Express Gourmet to serve alcohol; Where the town banks (not SVB!)

Click on Entering Natick sign to read our Natick Report

Entering Natick road sign

Upcoming Events

Mar 23
9:00 am - 10:30 pm

Select Board office hours

Mar 23
11:00 am - 12:00 pm

Wellesley Neighbors information session

Mar 23
7:00 pm - 8:30 pm

Babson Arts presents “The Forgotten Kingdom”

Mar 25
7:00 pm - 9:30 pm

The Lightning Thief, The Percy Jackson Musical

Mar 26
10:00 am - 10:30 am

6th annual “Plunge for Elodie”

View Calendar

Popular pages

  • Wellesley’s 2023 Boston Marathon charity runners
  • Wellesley’s 7 official scenic roads

Recent Comments

  • Mike on Time is right for new owners of Wellesley’s Coconut Thai Cafe
  • Ken on Wellesley High parents pan standards-based grading, school leaders say improvements planned
  • J covino on Wellesley High parents pan standards-based grading, school leaders say improvements planned
  • LADY WELLESLEY on Wellesley High parents pan standards-based grading, school leaders say improvements planned
  • Michali Lerner on Wellesley High School hosting standards-based grading discussion

Links we like

  • Danny's Place
  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Categories

  • 2021 Town Election (24)
  • 2023 Town Election (13)
  • Animals (429)
  • Antiques (49)
  • Art (596)
  • Beyond Wellesley (53)
  • Books (380)
  • Business (1,568)
  • Camp (12)
  • Careers/jobs (53)
  • Churches (82)
  • Clubs (241)
  • Construction (301)
  • Dump (131)
  • Education (3,219)
    • Babson College (252)
    • Bates Elementary School (18)
    • Dana Hall School (37)
    • Fiske Elementary School (11)
    • Hardy Elementary School (48)
    • Hunnewell Elementary School (47)
    • MassBay (57)
    • Schofield Elementary School (26)
    • Sprague Elementary School (19)
    • St. John School (2)
    • Tenacre Country Day School (11)
    • Upham Elementary School (35)
    • Wellesley College (615)
    • Wellesley High School (1,008)
    • Wellesley Middle School (208)
  • Embracing diversity (97)
  • Entertainment (823)
  • Environment (779)
  • Fashion (145)
  • Finance (15)
  • Fire (174)
  • Food (360)
  • Fundraising (650)
  • Gardens (165)
  • Government (625)
    • 2020 Town Election (47)
    • 2022 Town Election (15)
  • Health (870)
    • COVID-19 (203)
  • Hikes (6)
  • History (403)
  • Holidays (442)
  • Houses (164)
  • Humor (47)
  • Kids (869)
  • Law (8)
  • Legal notices (10)
  • Letters to the Editor (89)
  • Media (72)
  • METCO (4)
  • Military (13)
  • Morses Pond (109)
  • Music (584)
  • Natick Report (30)
  • Neighbors (282)
  • Obituaries & remembrances (86)
  • Outdoors (658)
  • Parenting (63)
  • Police (786)
    • Crime (398)
  • Politics (560)
  • POPS Senior Profile (10)
  • RDF (7)
  • Real estate (348)
  • Religion (139)
  • Restaurants (345)
  • Safety (156)
  • Scouts (2)
  • Seniors (128)
  • Shopping (164)
  • Sponsored (6)
  • Sports (1,024)
    • Athlete of the Week (14)
  • STEM (109)
  • Technology (165)
  • Theatre (397)
  • Town Meeting (26)
  • Transportation (242)
  • Travel (17)
  • Uncategorized (1,245)
  • Volunteering (351)
  • Weather (180)
  • Wellesley Election 2019 (21)
  • Wellesley Free Library (282)
  • Wellesley Holiday Gift Guide (2)
  • Wellesley's Wonderful Weekend (20)

© 2023 The Swellesley Report
Site by Tech-Tamer · Login