Roche Bros. started filling in shelves today and has announced that beer and wine are indeed now available for purchase at the Linden Square grocery store.
We had noticed that wine glasses were for sale earlier the week at the end of some very empty shelves. (On Tuesday, Roche Bros. told us they were still ironing out a few details but hoped to be selling beer and wine soon.)
The beverage manager was heard to say: ” It was the happiest day in the life of Roche Bros!”
One Swellesley reader wrote to say that when he happened upon the new-look Roche Bros., on Saturday that “the adults walking through had eyes as big as kids in a candy store. One commented ‘Wow. The’re starting to treat us as adults in this town.'” This this particular reader said the new beer and wine aisles did make finding the breakfast cereal harder.
Roche Bros. is among a handful of local businesses, including Fells Market, Tutto Italiano (which now offers wine) and The Cheese Shop (which is now doing regular wine tastings) that secured the town’s historic new licenses for retail sale of alcoholic beverages for off-premise consumption.
(Thanks to reader CC for sending along the photo of the Roche Bros. employees stocking shelves.)