• Contact Us
  • Events calendar
Entering Swellesley
Pinnacle, Wellesley

The Swellesley Report

More than you really want to know about Wellesley, Mass.

  • Advertise
  • Contribute
  • Eat
  • Wellesley Square
  • School
  • Top 10 things to do
  • Embracing diversity
  • Charities/Community
  • Arts
  • Camp
  • Kids
  • Environment/Sustainability
  • Events
  • About us
  • Subscribe
  • Natick Report
  • COVID-19
  • Letters to the Editor
  • 2021 Town Election
  • Bulletin Board
Needham Bank, Wellesley
Boston Sports Institute, Wellesley

Fashion boutique Ava opens in Wellesley Square

October 15, 2015 by Deborah Brown Leave a Comment

Wellesley, AvaAva, a high-end women’s international apparel, accessories, and shoe store has opened its doors at the former Posies location at 77 Central St. in Wellesley Square. Owner Carlos Pava, who named the store for his youngest daughter, says he is committed to offering clothes made from “classic, beautiful fabrics, with a European flair.”

The store is all cool track lighting, polished concrete floors, covet-creating window displays, and a serene palette. Ava carries dresses, pants, cardigans, pullovers, tunics, bags, and more for a woman who needs to look pulled-together all day for whatever life throws at her from an early morning meeting in Wellesley to a client dinner downtown. The Ava customer may take on a trend or two, but you would describe her as more casually elegant than trendy.

A big seller is the Kinross cashmere and wool transitional 3/4 car coat in black, priced at $962, which Pava keeps ordering and women keep buying him out of. When I stopped in, Pava himself was tending the store, and I commented to him about his almost nonexistent internet presence, despite his decades spent in the world of high-end women’s retail fashion (he and a former business partner opened a series of Tess & Carlos stores beginning in 1995 in Harvard Square, but Pava is no longer involved in those shops). He smiled and told me that was the way he liked it and politely but firmly declined my request for a picture of him in his new store. Maybe his disinterest in shameless self-promotion and Facebook likes is all part and parcel of that “European flair” thing he’s talking about.

print

Share

Filed Under: Business, Fashion

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Linden Square, Wellesley
Write Ahead
Ann-Mara Lanza, Wellesley

Tip us off…

Please send tips, photos, ideas to [email protected]
Wellesley Square ad
Wellesley, Jesamondo
Sexton test prep
Feldman Law
Fay School, Southborough
Wellesley Theatre Project
Admit Fit, Wellesley
image of Coronavirus Disease 2019 (COVID-19)
  • Facebook
  • Instagram
  • Twitter
Never miss a post with our free daily Swellesley Report email
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

You can subscribe for free, though we appreciate any contribution that supports our independent journalism.

Click here to read our Natick Report

Natick Report

Events Calendar

« February 2021 » loading...
S M T W T F S
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
1
2
3
4
5
6

Most Read Posts

  • "I Care a Lot" movie that filmed in Wellesley making Netflix debut
  • Where to eat in Wellesley, Massachusetts
  • Wellesley summer camp listings 2021 — find the experience of a lifetime
  • Newton-Wellesley Orthopedic Walk-In—no appointment needed
  • Wellesley DPW eyes parks as Green Zones

Pages

  • Guidelines for letters to the editor
  • How to submit your flyer for the Community Bulletin Board page
  • Wellesley Community Bulletin Board
  • Wellesley coronavirus (COVID-19) updates
  • Wellesley’s 7 official scenic roads
  • Wellesley, Mass., fishing spots
  • Wellesley Choral Society
  • Wellesley College Notable Alumnae
  • Wellesley College, Wellesley, Mass.
  • Wellesley outdoor art gallery
  • Wellesley restaurants offering take-out and delivery
  • Wellesley, Massachusetts restaurant — Amarin of Thailand

Recent Comments

  • Donna Ticchi on Letter to the editor: in support of Columbus Day
  • Mary Bowers on Letter to the editor: concerns about denouncing Columbus
  • Donna Ticchi on Letter to the editor: concerns about denouncing Columbus
  • Sophia Bozok on Letter to the editor: in support of Columbus Day
  • Denise Wood on Letter to the editor: concerns about denouncing Columbus

Links we like

  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Taquitos.net
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Categories

  • 2021 Town Election (16)
  • Animals (381)
  • Antiques (48)
  • Art (539)
  • Beyond Wellesley (28)
  • Books (343)
  • Business (1,369)
  • Camp (1)
  • Careers/jobs (44)
  • Churches (72)
  • Clubs (209)
  • Construction (280)
  • Dump (113)
  • Education (2,893)
    • Babson College (240)
    • Bates Elementary School (14)
    • Dana Hall School (29)
    • Fiske Elementary School (6)
    • Hardy Elementary School (33)
    • Hunnewell Elementary School (34)
    • MassBay (47)
    • Schofield Elementary School (20)
    • Sprague Elementary School (19)
    • St. John School (1)
    • Tenacre Country Day School (9)
    • Upham Elementary School (30)
    • Wellesley College (598)
    • Wellesley High School (888)
    • Wellesley Middle School (195)
  • Embracing diversity (44)
  • Entertainment (724)
  • Environment (673)
  • Fashion (134)
  • Finance (13)
  • Fire (142)
  • Food (328)
  • Fundraising (561)
  • Gardens (137)
  • Government (407)
    • 2020 Town Election (47)
  • Health (745)
    • COVID-19 (140)
  • History (359)
  • Holidays (365)
  • Houses (120)
  • Humor (45)
  • Kids (815)
  • Law (3)
  • Letters to the Editor (12)
  • Media (63)
  • METCO (5)
  • Military (3)
  • Morses Pond (97)
  • Music (543)
  • Natick Report (28)
  • Neighbors (248)
  • Obituaries (58)
  • Outdoors (585)
  • Parenting (60)
  • Police (695)
    • Crime (350)
  • Politics (544)
  • Real estate (290)
  • Religion (127)
  • Restaurants (303)
  • Safety (142)
  • Scouts (1)
  • Senior citizens (110)
  • Shopping (123)
  • Sports (900)
  • STEM (104)
  • Technology (154)
  • Theatre (383)
  • Town Meeting (22)
  • Transportation (210)
  • Travel (11)
  • Uncategorized (1,206)
  • Volunteering (319)
  • Weather (167)
  • Wellesley Election 2019 (21)
  • Wellesley Free Library (258)
  • Wellesley's Wonderful Weekend (5)
RSS Feed Icon Subscribe to RSS Feed

© 2021 The Swellesley Report
Site by Tech-Tamer · Login