We were surprised, upon strolling along Charles Street in Boston on Independence Day, to find that women’s shoes/bags, etc., retailer Moxie still promotes on the front door of its Beacon Hill shop that it has a Wellesley presence.
The women’s clothing and accessories store actually left Wellesley in early 2015 after about a 6-year run and its Church Street space was filled by NRO Kids. (NRO, by the way, also has a location on Charles Street.)
UPDATE: 7/5/16 — Frustrated upon seeing our original post, headlined “Now that’s some Moxie: Retailer still claims Wellesley presence,” the owner commented on the post, explaining that “this door lettering is not an intentional false claim, but rather a reality of how difficult it is to maintain an independent, small business in a very tough economic climate. The reality of the situation is that many businesses on Charles Street have been broken into or had bricks thrown through windows/doors. As such, we invested in an expensive security film that unfortunately covers the entirety of the door, including the lettering.” (Click on “comments” above to read entire letter.)
We agree that we should have chosen a better word than “claims,” and didn’t intend to suggest the Moxie was intentionally trying to mislead anyone about its continued Wellesley presence. So we have reworked the headline and wording of this post. And while we won’t claim that this post has any huge news value, we do stand by posting it as a simple Swellesley sort of observation…