The founder of a new mobile app dubbed Geome is inviting up to 50 Wellesley residents to test the free community-focused communications tool and provide feedback before it becomes generally available later this month. At least initially, Geome will be available exclusively for Apple iOS devices, such as iPhones, and users do need to log in via a Facebook account.
Founder and CEO Stacey Meeker, a former Wellesley resident with family still in town, describes Geome as “a location-based network that instantly connects users to where they live and allows for direct communication between all members via a single ‘Happening’ newsfeed.” The goal is to strengthen local communities and boost local businesses, says Meeker of her first startup.
“Right now the process of becoming locally integrated is incredibly makeshift,” Meeker says. “It depends on a number of variables including time spent at work vs at home per week, if you are a parent, a personal inclination toward seeking out local groups or events, and amount of free time. We aim to standardize and streamline this process so that becoming a local: connecting to the people and places where you live, gaining access to the local conversation and a full spectrum of local opportunity, is possible in just a few clicks.”
Meeker, who has a marketing background, says the idea for Geome stemmed in large part from her moving a lot over the span of six years and discovering how challenging it can be to rapidly hook into the local landscape. Meeker realized she wasn’t alone in this somewhat transient lifestyle. A town like Wellesley, where many executives coast in for a few years and then transfer elsewhere, is a good example of this.
Lots of effort has been put into “thinking through the various elements of an individual’s local world and how to move these elements into the virtual space,” Meeker says. Privacy is a major focus as well, and Geome does not share an individual user’s specific location with anyone.
If Geome catches on in Wellesley, expansion could take place next in Boston and Nashville. The Lincoln, Mass.-based startup has funding through development of the first version of its app.
“Right now we are focusing exclusively on Wellesley. Our goal is not rapid expansion, but to work within Wellesley until we have ironed out the best possible user experience,” Meeker says.