From Jersey to Wellesley: Here comes Alba

alba wellesley
Alba, coming to 22 Church St.


Church Square in Wellesley is undergoing quite the changes these days. The latest: Alba (oh excuse me, alba), a “contemporary women’s boutique” that currently operates in Hoboken and Ridgewood, N.J., as well as online, plans to open at 22 Church St. in November.

Alba, which started up in 2013, sells clothing, accessories and shoes. A sampling includes $78 fleece-lined leggings, a $93 bell-sleeve top and $108 LNA Cut-Out Tee.

Alba founder Jeanna Bruno has teamed up with local Kate Phelan to expand the business to Wellesley. “I grew up just down the road in Weston, so when we decided to expand alba to Boston I knew Wellesley was the perfect place,” Phelan says. “The town center is one of the best in Massachusetts and that’s what we were really targeting when finding a location.”

Alba replaces Haberdashery, which cleared out of 22 Church St., in June. Meanwhile, NRO Kids says it has temporarily closed down its Church Street store, and a gift shop called Xylem is moving in at 30 Church St.

outfit goals | we’ve got the look | #shopalba

A photo posted by contemporary women’s boutique (@albaboutique) on Oct 24, 2016 at 6:15am PDT