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The Scoop: Wellesley Square’s Yogurtology shuts down

November 29, 2016 by Bob Brown 1 Comment

yogurtology

Yogurtology, the frozen yogurt chain that set up at White Mountain Creamery’s former spot in Wellesley Square a little more than a year ago, has shut down. A sign on the shop’s window thanks customers for their patronage.

Yogurtology goes dark in Wellesley Square
Yogurtology goes dark

 

Despite good reviews of the product by those who frequented the shop (plus all the great math strategies kids learned by trying to maximize food quantity when you pay by the ounce), we noticed sparse crowds through the windows most times we went by. So this closing has come as no surprise to many in town.

One recent way in which Yogurtology did go out in style was by sponsoring the annual Wellesley Theatre Project Cone Crawl in September along with the other ice cream and frozen yogurt joints in town.

 

Wellesley Yogurtology
Yogurtology: In better times

 

If you really need a Yogurtology fix in the days or weeks ahead, they do list 12 locations spread across Florida and Arizona. Meanwhile, others are ready to move on: “Cinnamon roll and pie shop!” wrote one reader to us.

MORE: Where to eat in Wellesley MA

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Filed Under: Business, Food

Comments

  1. CHRIS says

    November 29, 2016 at 6:50 pm

    Not surprised. Any “truly” good yogurt / ice cream shop does not measure their portions. Scoop it, stack it & serve it! Simple concept and what made White Mountain a gem for so many years!

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