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Wellesley Business Buzz: What Susu is up to; Babson taps commencement speakers; behind Door No. 7

April 12, 2018 by Bob Brown Leave a Comment

Here’s a roundup of the latest Wellesley, Mass., business news:

Susu rises at Nantucket bakery

Just last summer we were dismayed to hear from Suzanne Aylward, owner of Susu Bakery & Cafe, that after 17 years at her 575 Washington St. location she would no longer be firing up the ovens and turning out her much-loved brownies, butter cookies, and special occasion cakes. The entrance and oven doors at that space remain shut, but Aylward recently contacted me with the news that her heart is full and it’s all because of a few twists and turns that ultimately led her to sweeter pastures on a little island off Cape Cod. Sugar, butter, and flour are still part of her life, but now she’s mixing it all up as the Creative Director of Petticoat Row Bakery, open year-round at 35 Centre St. in the heart of downtown Nantucket.

“It’s a small shop and it’s adorable. Ultimately I came here to run a small business without the headaches. It all happened very fast and furious. I met up with some cool women over here and here I am on an island,” Aylward summarized.

Petticoat Bakery was launched in 2010 by ReMain Ventures, an island-based organization established by Wendy Schmidt, President of The Schmidt Family Foundation. After renovating buildings to reflect ReMain Nantucket’s commitment to the wiser use of energy and natural resources, the organization provides space in those buildings for local businesses that serve as gathering places and for educational programing. The ultimate goal: to give more people more reasons to come to downtown Nantucket thus supporting local businesses.

Some of the 19-seat shop’s menu offerings: breakfast sandwiches; croissants straight up or filled with ham and cheese, spinach and cheese, or chocolate; coconut key lime bars; snickerdoodle cookies; peanut butter cupcakes; baguettes, and focaccia.

If you find yourself on Nantucket this summer, as so many Wellesley-ites do, send a pic to theswellesleyreport@gmail.com. Good luck in your new venture, Susu.

Babson commencement speakers revealed

Babson College has announced that President and CEO of UNICEF USA, Caryl M. Stern, and Co-Founder and CEO of Endeavor, Linda Rottenberg, will be honored at this year’s commencement ceremonies on the Wellesley campus on Saturday, May 19, 2018.

Stern will be receiving an honorary Doctorate of Laws degree and will be giving the commencement address at the undergraduate ceremony at 10 a.m. Rottenberg will be receiving an honorary Doctorate of Humane Letters degree and will be giving the commencement address at the graduate ceremony at 3:00 p.m.

Babson College 2018 commencement speakers, Stern, Rottenberg
Babson College commencement speakers Caryl Stern & Linda Rottenberg

Behind Door No. 7 in Linden Square

Work has behind on the front of a new Wellesley restaurant in Linden Square that’s currently being referred to as Door No. 7. The new chef-driven business from the operators of The Cottage is slated to open in late summer.

Door No. 7, Wellesley

MORE: Past editions of Wellesley Business Buzz

Got other Wellesley business tips on openings, closings or whatever, feel free to email us here: theswellesleyreport@gmail.com

You can also email us if you’re interested in sponsoring our weekly Wellesley Business Buzz roundup.

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