• Contact Us
  • Events calendar
Entering Swellesley
Pinnacle, Wellesley

The Swellesley Report

More than you really want to know about Wellesley, Mass.

  • Advertise
  • Contribute
  • Eat
  • Wellesley Square
  • School
  • Top 10 things to do
  • Embracing diversity
  • Charities/Community
  • Arts
  • Camp
  • Kids
  • Environment/Sustainability
  • Events
  • About us
  • Subscribe
  • Natick Report
  • COVID-19
  • Letters to the Editor
  • 2021 Town Election
  • Bulletin Board
Needham Bank, Wellesley
Boston Sports Institute, Wellesley

Wellesley food truck aims to make Belgian waffles a year-round treat

December 23, 2019 by Bob Brown Leave a Comment

Longtime Wellesley resident and entrepreneur Josh Fink says he and his wife were intrigued by the waffle cabins they came across at ski resorts, lamenting that the delicious treats served up were only available for one season out of the year.

So six months ago Fink bought himself a former smoothie truck and started converting it to dole out Liege Belgian waffles on the streets of Wellesley and beyond. The Board of Selectmen just gave the truck its blessing and other waffle truck approvals are being ironed out.

“This will take the ice cream truck up a notch,”says Fink, owner of the Liege Belgian Waffle Factory, which he envisions satisfying snackers between meals and those looking for dessert after meals. “Kids will love it, adults will love it.” 

While Fink has plenty of other business activities going, including an equity fund, he plans to spend ample time in the truck. He says it brings him back to his roots in the culinary field, which included a stint at the Four Seasons. He even used to help out at the Pillar House, which once stood in Newton just over the Wellesley town line where highways criss-cross.

Operating the waffle truck brings him back to his 20s, Fink says, and gives him a chance to interact with people and just “clear my head.”

wellesley waffle truck

 

Waffles 101

Fink describes Liege waffles as one of Belgium’s iconic street foods and likely one of the first things you’d find yourself eating in that country. These ain’t no Eggos.

His enthusiasm for food had Fink referencing terms like “speculoos” and “mascarpone” that the plain eater I am quickly found myself asking him to repeat. The Waffle Factory’s menu includes an Original Liege Belgian Waffle dusted with powdered sugar, a Lief Waffle with melted Nutella, and an Amai Waffle with molten dark Belgian chocolate and strawberries, among other treats neatly served on pie discs.

One thing I learned is that there will not be an endless supply of daily waffles, which typically will be prepped at an offsite commissary. “They’re made that day, like a brioche,” Fink says.

It takes several hours for the dough to do its thing and the product to come together, with special care not to let the yeast devour the pearl sugar. Yeah, it’s like that. Once the day’s batch of waffles is gone, it’s gone.

Waffles cost between $6 and $9, depending on the style and toppings you order. Fink emphasizes that the toppings are high end, including fresh berries and homemade whipped cream (not to be confused with Crazy Foam, another Fink venture). Special offerings will include air-fried chicken and waffles on Pluckin’ Fridays. Fink’s team is attempting to offer gluten-free versions, but it’s tricky.

wellesley waffle truck

 

Finding the truck

Expect to see the waffle truck in front of the police station and near Hunnewell field, and maybe even the Recycling & Disposal Facility’s book swap area. You’ll also be able to track its whereabouts via social media, or follow your nose. “You can smell the waffles hundreds of feet away,” Fink claims.

The truck has been serving waffles at various functions for a few months, and he expects catering and parties will make up the bulk of this business.

A big part of the waffle truck plan is to support fundraising events at town, with matching donations for sales of certain products, such as coffee, chai and tea. “This will be a community-centric thing,” he says.

A recent customer at an event outside of Wellesley turned out to be from Liege and told Fink he “wanted to see how good you are.” The Wellesley maker says his product passed the test, and that he’s confident the treats will do the same in town.

 

donate box love local

print

Share

Filed Under: Business, Food

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Linden Square, Wellesley
Wellesley Youth Lacrosse

Tip us off…

Please send tips, photos, ideas to [email protected]
Wellesley Square ad
Wellesley, Jesamondo
Admit Fit, Wellesley
Sexton test prep
Feldman Law
Fay School, Southborough
Wellesley Theatre Project
image of Coronavirus Disease 2019 (COVID-19)
  • Facebook
  • Instagram
  • Twitter
Never miss a post with our free daily Swellesley Report email
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

You can subscribe for free, though we appreciate any contribution that supports our independent journalism.

Click here to read our Natick Report

Natick Report

Events Calendar

« March 2021 » loading...
S M T W T F S
28
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
2
3
Tue 09

Wellesley Council on Aging Community Outreach Session

March 9 @ 1:00 pm - 2:00 pm
Wed 10

Open House at Boston Outdoor Preschool Network

March 10 @ 10:00 am - 11:00 am
Wed 10

Super Frogs! Early Spring Wildlife of Vernal Pools: Part 1

March 10 @ 4:00 pm - 4:30 pm
Wed 17

Wellesley Police Department & Red Cross blood drive

March 17 @ 10:00 am - 4:00 pm
Tue 23

Community Conversations: How Citizens Are Rebuilding the Public Square

March 23 @ 7:00 pm - 8:15 pm

Most Read Posts

  • World of Wellesley community book read, Mar. 7th
  • Newton-Wellesley Orthopedic Walk-In—no appointment needed
  • Wellesley man dies while mountain biking in Ipswich
  • Wellesley Business Buzz: Wellesley Tavern to open; More small business grants; virtual networking coffee
  • Wellesley election results: Aufranc, Lanza win Select Board seats; Indigenous Peoples’ Day gets the yeses

Pages

  • Guidelines for Letters to the Editor
  • How to submit your flyer for the Community Bulletin Board page
  • Wellesley Community Bulletin Board
  • Wellesley coronavirus (COVID-19) updates
  • Wellesley’s 7 official scenic roads
  • Wellesley, Mass., fishing spots
  • Wellesley Choral Society
  • Wellesley College Notable Alumnae
  • Wellesley College, Wellesley, Mass.
  • Wellesley outdoor art gallery
  • Wellesley restaurants offering take-out and delivery
  • Wellesley, Massachusetts restaurant — Amarin of Thailand

Recent Comments

  • Bob Brown on Let the Morses Pond chatter begin!
  • Shelley on Let the Morses Pond chatter begin!
  • B Wood on Branches to take over when Wellesley Free Library’s main building undergoes renovation
  • Peter Watson on Branches to take over when Wellesley Free Library’s main building undergoes renovation
  • Gail Marshall on Wellesley’s scenic roads

Links we like

  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Taquitos.net
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Categories

  • 2021 Town Election (20)
  • Animals (382)
  • Antiques (48)
  • Art (540)
  • Beyond Wellesley (28)
  • Books (344)
  • Business (1,372)
  • Careers/jobs (44)
  • Churches (72)
  • Clubs (209)
  • Construction (280)
  • Dump (113)
  • Education (2,898)
    • Babson College (240)
    • Bates Elementary School (14)
    • Dana Hall School (29)
    • Fiske Elementary School (6)
    • Hardy Elementary School (33)
    • Hunnewell Elementary School (34)
    • MassBay (48)
    • Schofield Elementary School (20)
    • Sprague Elementary School (19)
    • St. John School (1)
    • Tenacre Country Day School (9)
    • Upham Elementary School (30)
    • Wellesley College (598)
    • Wellesley High School (891)
    • Wellesley Middle School (195)
  • Embracing diversity (44)
  • Entertainment (724)
  • Environment (674)
  • Fashion (134)
  • Finance (13)
  • Fire (142)
  • Food (328)
  • Fundraising (562)
  • Gardens (137)
  • Government (412)
    • 2020 Town Election (47)
  • Health (747)
    • COVID-19 (141)
  • History (359)
  • Holidays (365)
  • Houses (120)
  • Humor (45)
  • Kids (816)
  • Law (3)
  • Letters to the Editor (13)
  • Media (63)
  • METCO (5)
  • Military (3)
  • Morses Pond (97)
  • Music (544)
  • Natick Report (28)
  • Neighbors (249)
  • Obituaries (60)
  • Outdoors (585)
  • Parenting (60)
  • Police (696)
    • Crime (351)
  • Politics (545)
  • Real estate (290)
  • Religion (127)
  • Restaurants (303)
  • Safety (142)
  • Scouts (1)
  • Senior citizens (110)
  • Shopping (123)
  • Sports (901)
  • STEM (104)
  • Technology (154)
  • Theatre (383)
  • Town Meeting (22)
  • Transportation (210)
  • Travel (11)
  • Uncategorized (1,207)
  • Volunteering (319)
  • Weather (167)
  • Wellesley Election 2019 (21)
  • Wellesley Free Library (259)
  • Wellesley's Wonderful Weekend (5)
RSS Feed Icon Subscribe to RSS Feed

© 2021 The Swellesley Report
Site by Tech-Tamer · Login