The lead-up to White’s Bakery opening a bit more than a year ago at the prominent Playhouse Square building in Wellesley seemed to last forever and was much anticipated. We even hyped it up with a piece about Wellesley businesses now and then with colors in their names. Reader inquiries streamed in regularly, as they pined for an anchor tenant following the abrupt departure of Bertucci’s. We first reported in July 2018 that White’s was coming, signs went up at the end of 2018, and they finally opened last April.
But when White’s closed temporarily in March due to the COVID-19 pandemic, we had a bad feeling. With its other bakeries in Brockton, Hingham & Mansfield, White’s Wellesley location felt like the outsider. It certainly didn’t look from peering into the windows like it would be opening anytime soon.
Our recent inquiries to White’s official contacts went unanswered. Never a good sign.
Now the bakery has confirmed the demise of its Wellesley shop via social media:
“It is with sadness that we are announcing today the permanent closure of our Wellesley location. We want to thank all of our loyal customers and staff for their patronage and hard word over the past year. We wish everyone well during these difficult times…”
The list of Wellesley business locations closing due to hardships brought about by the pandemic is growing, with others including Kidville and Fastachi.
White’s tasted good while it lasted, and we wish the best for the staff.
James M Zakon says
This is a monumental loss.
Whites was without question, the best bakery in Wellesley.
Choices and quality were vast. The atmosphere was just perfection.
What a loss.
Bob Brown says
The loss of commuter rail users couldn’t have helped. Many of us walked right past White’s on our way to the train station daily, some dropping in more than others…
Such a tremendous loss. The best cakes and pastries. All were so fresh. So very sad that small buissinesses are unstainable in Wellesley especially with such high rents.
I’m sorry they went out of business, that’s heartbreaking for the owners and employees. I went there once, and never went back. To me, it lacked warmth, and even though it’s Wellesley, the pricing wasn’t appropriate. Yes, Wellesley residents like Whole Foods, and they should have supported this bakery. My vote, as a very long time resident, is give us our old theater back, renovate it for covid. What a wonderful part of our history that was, that would make many people’s lives more enjoyable. If not there maybe find a place to build a drive in. Our culture is changing, and the developers would be astute to recognize this, and recognize the natives are restless.
Jason B says
Hopefully the reason they closed is enough people had read about this and like me chose never to set foot in there again.
Wow… When Lincoln said “boys be will be boys,” he wasn’t talking about adult men…
Sarah and Harold Foley says
Anticipating a trip to Whites was filled with delicious thoughts. Easy to park and easy on the goodies that await” We will miss the quality d Variety