Wellesley Business Buzz: Salt Boutique on its way; Truly a Halloween treat; LINX & B/SPOKE getting together

Our roundup of the latest Wellesley, Mass., business news:

Salt Boutique on its way

Salt Boutique, which describes itself as offering contemporary women’s clothing featuring “West coast style with a dash of New England vibes,” is expanding beyond Nantucket to Wellesley Square. The retailer plans to open in November near Ardan at 72 Central St.

Cruising through Salt’s online store shows prices ranging from $50 to $350 for items.

We’ve seen this before: fashion shops going for shoppers in both Nantucket and Wellesley. Isabel Harvey is one. Crane & Lion did so briefly.

Salt’s Nantucket shop closes for the season this month. Owner Jennifer Devlin grew up on Nantucket and opened the shop in 2015.

She now lives in Wellesley, so opening a shop here made sense for that reason. But the idea also presented itself to her when Nantucket canceled its Holiday Stroll, usually a lucrative event for Salt. ” The opportunity with empty retail space in town combined with the lost opportunity for sales on Island got me thinking, so I decided to give it a try,” she says.

Fortunately for Devlin, people did flock to Nantucket early this year to escape crowded cities. “While March and April were non-profitable we were able to accommodate customers early and safely through the summer months,” she says.

“My hope is that by ‘popping up’ in Wellesley we can make up for lost revenues this Fall and Winter on Nantucket and perhaps find our clients up this way. If we can do that, while simultaneously meeting new customers as well, we may just make it permanent. With some hard work and good fortune our Satellite Island location will open back up in the Spring!”

(Hat tip to Swellesley reader AT for this tip)

Truly a Halloween treat

For families that might go light on trick or treating in light of the pandemic, here’s one option for a treat cool treat. Truly’s will be serving one free kiddie soft serve cone or cup to every child under 12 while open on Halloween.

Vanilla, chocolate, twist, Cookie D lite and Halloween Pumpkin Soft Serves will be offered from noon-10pm.

The Cashmere Sale has popped up in Wellesley Square

The Cashmere Sale is back in Wellesley Square at 25 Central Street (next to Winston Flowers) through Nov 29.

The pop-up is know for its soft and cozy in-season cashmere sweaters, wraps and accessories at irresistible prices. Any questions? Contact them at Boston@thecashmeresale.com

Store hours:

Monday – Saturday: 10am – 5pm

Sunday: noon – 4pm

LINX and B/SPOKE capitalizing on a natural relationship

B/SPOKE & LINX, Wellesley — LINX‘s heated tents, Linden Square

B/SPOKE will be popping up in Linden Square starting Oct. 25 with a series of outdoor classes under LINX’s heated tents at 141 Linden St. Cyclists will be able to get their hearts pumping in socially distant spaces with their favorite B/SPOKE Instructors using the same format as in the studio (no weights/resistance bands only).