Truly’s, the longtime Wellesley ice cream shop, has opened a cozy gathering and events space at 35 Grove St., Truly’s original location before it shifted to 39 Grove St. in early 2023.
The meeting space can be rented out by those indulging in sweet treats or not.
The 35-seat space can accommodate kids’ birthday parties, where ice cream will surely be in the mix, or any other sort of meeting, say for parent-teacher organizations. You can bring your own food, just no booze.
The set-up features audio and visual technology, including a 75-inch TV screen, to support meetings.
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Owner Steve Marcus says various ideas had been floated for the space but he knew “we didn’t want it to just be storage space.”
Over the years Truly’s has had requests from people to close down the shop for private events. But Marcus says “We never wanted to have a situation where someone was driving here only to find the shop closed to them.”
Truly’s Next Door, he says, “is a creative use that we think will contribute to the Grove Street area of Wellesley Square.”
Renting out meeting space, Marcus acknowledges, is a different business for Truly’s. So he’s brought in Denise White, who has experience managing events at country clubs, as director of event services.
She showed me around the space when I stopped by. The tables and a variety of chairs can be reconfigured on the fly to serve different meeting setups.
The hourly rental rate at Truly’s Next Door is $125, with a discounted rate of $75 an hour for non-profits. Additional discounts given to room rate rental if you are utilizing Truly’s catering.
A website is in the works, where you can currently get on an email list. Also feel free to reach out to Denise White at Denise@Trulys.com or 617-659-8813
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