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The Swellesley Report

Since 2005: More than you really want to know about Wellesley, Mass.

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Business Buzz—the Business Liaison is baaaack—and so is Wellesley in Bloom

April 24, 2026 by Deborah Brown Leave a Comment

The latest Wellesley, Mass. business news: 

Wellesley Select Board reinstates Business Liaison role

Wellesley Town Hall
Wellesley Town Hall in bloom

In a move aimed at revitalizing communication between local government and the private sector, the Wellesley Select Board officially reinstated the Business Liaison position this month.

The role, which had been phased out in January 2023, traditionally served as a bridge between a Select Board member and the Wellesley business community to act as a primary point of contact for Town Hall staff.

Chair Marjorie Freiman announced the reinstatement during the April 14 Select Board meeting, confirming that Beth Sullivan Woods has been appointed to the role. Sullivan Woods is no stranger to the responsibilities, having previously served as the liaison before the position was discontinued three years ago.

As the designated “conduit of information,” Sullivan Woods’ primary focus will be ensuring that the needs and concerns of the business community are heard by town government. She will provide regular updates to both the Select Board and Corey Testa, the Town’s Assistant Executive Director. 


Wellesley In Bloom starts Saturday, May 2

Wellesley In BloomStarting May 2, Wellesley comes alive with Wellesley in Bloom, a town-wide celebration of spring featuring floral fun, pop-up experiences, and creative collaborations throughout Wellesley’s shopping areas.

Now in its second year, Wellesley in Bloom invites you to stroll through town and discover unexpected moments of beauty, creativity, and local charm.

From floral displays and art installations to more than 50 pop-up experiences and seasonal surprises, businesses and community organizations across Wellesley will bring the spirit of spring to life. Don’t miss the Mahjong & Canasta Social pop up on May 2, at black & blue Steak and Crab, 65 Central St. Mahjong: 10:30am–12:30pm & Canasta: 1:30pm 3:30pm.

About Wellesley in Bloom

Funded by a state grant, the purpose of Wellesley in Bloom is to hold an event that creates a positive community experience and fosters business collaborations.


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Theatre production—”Hurricane Diane” at Wellesley College

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