Solidcore, a fitness business with nearly 200 studios across the United States and that touts 50-minute full-body workouts, soon plans to arrive at 51B Church St. in Wellesley. Separately, Degree Wellness, looks to bring its infrared sauna, cold plunge and more to 51 Church St..
They’ll add to the town’s seemingly endless fitness and wellness options, each with its own twists. Many of them point to science, pump up the jams, make obligatory “journey” references, and play around with capitalization and punctuation to try to stand apart.
The two newest fitness businesses we’ve heard about will be adjacent to Figurella, at 51A Church St. with its weight loss/body toning/detox approach…
and not far from Btone…
and B/Spoke…
and Orangetheory…
and The Exercise Coach…
and Human Powered Health…
and Jetset Pilates…
and The Bar Method…
And that’s just in Wellesley Square.
Linden Square and Linden Street are dotted with fitness and yoga studios, too, such as Down Under Yoga Studio, YogaSix, HYP Studio, Beacon Hill Athletic Clubs, Pure Barre, and Club Pilates.
The beat goes on into Wellesley Hills and Lower Falls, with businesses like Stepping Stone Studios and FA Boxing. PVOLVE, coming to Wellesley Hills, is among the latest seeking to CAPITALIZE on what seems to be an insatiable market for fitness studios.
You might ask: Why would Wellesley need so many fitness places, many catering largely to women?
Well, people really care about their health, and often the camaraderie of fitness studios.
Though another reason could be that bakeries and chocolate shops are targeting Wellesley, too, and many locals want to enjoy their sweet and savory treats.
ChocAllure sells jewel-like chocolates in Wellesley Square with flavors it says are “inspired by the genius of French pâtisserie. Speaking of pâtisseries (and using ALL CAPS) SALT Patisserie is prepping to open at the former Starbucks location at 68A Central St. in Wellesley Square.
Also in Wellesley Square, Bridgewater Chocolate plans to open at the former Wellesley Toy Shop space at 59 Central St. Meanwhile, Tatte has been a hit since it opened in Linden Square in 2022, Le Petit Four has had lines coming out the door since it opened in 2025 in Wellesley Hills and this year opened a factory in Needham to keep up with demand. And don’t forget about established Wellesley bakeries like the Wellesley Bakery and Quebrada.
How much overlap there is between bakery and fitness studio customers, we can’t say. But we’re sure they’re finding a healthy balance.
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