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Wellesley Business Buzz: What Susu is up to; Babson taps commencement speakers; behind Door No. 7

April 12, 2018 by Bob Brown Leave a Comment

Here’s a roundup of the latest Wellesley, Mass., business news:

Susu rises at Nantucket bakery

Just last summer we were dismayed to hear from Suzanne Aylward, owner of Susu Bakery & Cafe, that after 17 years at her 575 Washington St. location she would no longer be firing up the ovens and turning out her much-loved brownies, butter cookies, and special occasion cakes. The entrance and oven doors at that space remain shut, but Aylward recently contacted me with the news that her heart is full and it’s all because of a few twists and turns that ultimately led her to sweeter pastures on a little island off Cape Cod. Sugar, butter, and flour are still part of her life, but now she’s mixing it all up as the Creative Director of Petticoat Row Bakery, open year-round at 35 Centre St. in the heart of downtown Nantucket.

“It’s a small shop and it’s adorable. Ultimately I came here to run a small business without the headaches. It all happened very fast and furious. I met up with some cool women over here and here I am on an island,” Aylward summarized.

Petticoat Bakery was launched in 2010 by ReMain Ventures, an island-based organization established by Wendy Schmidt, President of The Schmidt Family Foundation. After renovating buildings to reflect ReMain Nantucket’s commitment to the wiser use of energy and natural resources, the organization provides space in those buildings for local businesses that serve as gathering places and for educational programing. The ultimate goal: to give more people more reasons to come to downtown Nantucket thus supporting local businesses.

Some of the 19-seat shop’s menu offerings: breakfast sandwiches; croissants straight up or filled with ham and cheese, spinach and cheese, or chocolate; coconut key lime bars; snickerdoodle cookies; peanut butter cupcakes; baguettes, and focaccia.

If you find yourself on Nantucket this summer, as so many Wellesley-ites do, send a pic to theswellesleyreport@gmail.com. Good luck in your new venture, Susu.

Babson commencement speakers revealed

Babson College has announced that President and CEO of UNICEF USA, Caryl M. Stern, and Co-Founder and CEO of Endeavor, Linda Rottenberg, will be honored at this year’s commencement ceremonies on the Wellesley campus on Saturday, May 19, 2018.

Stern will be receiving an honorary Doctorate of Laws degree and will be giving the commencement address at the undergraduate ceremony at 10 a.m. Rottenberg will be receiving an honorary Doctorate of Humane Letters degree and will be giving the commencement address at the graduate ceremony at 3:00 p.m.

Babson College 2018 commencement speakers, Stern, Rottenberg — Babson College commencement speakers Caryl Stern & Linda Rottenberg

Behind Door No. 7 in Linden Square

Work has behind on the front of a new Wellesley restaurant in Linden Square that’s currently being referred to as Door No. 7. The new chef-driven business from the operators of The Cottage is slated to open in late summer.

Door No. 7, Wellesley

MORE: Past editions of Wellesley Business Buzz

Got other Wellesley business tips on openings, closings or whatever, feel free to email us here: theswellesleyreport@gmail.com

You can also email us if you’re interested in sponsoring our weekly Wellesley Business Buzz roundup.

Wellesley business buzz: Farewell Terrazza; Susu replacement; Pressed Juicery & Sweetgreen update; B/Spoke branches out

November 8, 2017 by Bob Brown 1 Comment

Here’s a roundup of news from around Wellesley’s business community this week:

*Terrazza Church Square, the fine arts and crafts gallery that opened its Wellesley shop in 2014, has announced a store closing sale starting on Thursday, with everything 20%-50% off. Terrazza also has a location in Franklin, and that shop will remain open.

We hear a pizza joint will move into the 32 Church St., space. Because yes, Wellesley does need another pizza joint.

Terrazza has offered a unique collection of wares during its run in Wellesley, and we did enjoy those cheeky “Not Going Out of Business” sale signs that graced the store’s windows to poke fun at a few waves of nearby going-out-of-business sales. Terrazza even brightened the surrounding area with a colorful flowery bench that we’d love to see stay as a reminder of the shop’s time here…

Church St. bench, Wellesley — The Terrazza bench

*While we have no official word on what will take over the former Susu Bakery & Cafe at 575 Washington St., the scuttlebutt is strong that a high-end Mexican restaurant will be moving in, and possibly taking up at least some of the former Lyn Evans space that sits adjacent. Anyone hearing a restaurant name?

*Pressed Juicery, the cold-pressed juice shop that will fill Pinkberry’s old spot in Linden Square, will look to open either this week or next. As you can see here, things are looking pretty ready to go inside the shop. As for Sweetgreen, the salads and grain bowls eatery that will soon have more than a dozen locations in Massachusetts, its Linden Square spot next to Pressed Juicery should be ready to do business by year-end.

*Even B/Spoke, the cycling studio that opened in Wellesley Square this past spring, acknowledges that too much of a good thing isn’t ideal. The business this month has opened “The Training Lab” at it 50 Central St., spot to host a variety of fitness classes incorporating everything from pilates to martial arts to anaerobic bursts. The first new off-the-bike class, called TRAIN, “will focus on movements matched to music that will build strength across all major body systems,” according to a statement from co-founder Mark Partin. The studio has some special offers available to entice sign-ups: www.bspokestudios.com.

Got other Wellesley business tips on openings, closings or whatever, feel free to email us here: theswellesleyreport@gmail.com

You can also email us if you’re interested in sponsoring our new weekly Wellesley Business Buzz roundup.

Susu Bakery in Wellesley saying bye-bye

July 7, 2017 by Deborah Brown 5 Comments

We were dismayed to receive the following from Suzanne Aylward, owner of Susu Bakery & Cafe, a goodbye letter as beautifully crafted as one of her many baked goods:

To my loyal customers, friends and neighbors,

As my Dad, Paul, was fond of saying, “It’s simple but it’s not easy.” Truer words were never spoken…It’s time to say goodbye to Susu Bakery and Cafe. It’s simple but it’s not easy. We’ve had some wonderful times and were fortunate to work alongside some great, talented cooks and bakers and formed life long friendships through this shop. Working alongside with my Mum and Dad, we had lots of fun and made lots of happy memories.

I’ve enjoyed watching your kids grow up and was honored to make their birthday cakes, communion cakes, graduation cakes, and even some wedding cakes. I am humbled to have been part of your lives and memories. I will cherish that as I move on to my next chapter.

Susu Bakery will be closing it’s door on Saturday, July 15th.

Everything will be for sale – furnishings, art, pots and pans… our delicious brownies and baked goods all of next week through Saturday at our beautiful Church Square location.

Please stop by. If only so I can tell you thanks in person for the past 17 years! And as for me, sugar, butter and flour will always be in my future. We’ll be in touch!

Thank you,

Susu

We’re sorry to see you go, Susu. Thanks for the great French dinner, when you partnered with La Voile Boston Brasserie, and for the countless cups of coffee, tea, cookies, and cupcakes you kept in steady supply. All the best to you on your next venture.

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Wellesley’s Susu Cafe partners with La Voile to bring French food to the ‘burbs

March 9, 2017 by Deborah Brown 1 Comment

Why go all the way into Boston when you need a little bon appetit when a new pop-up French restaurant has arrived in Wellesley at Susu Bakery Cafe, 575 Washington St? Open on Friday and Saturday nights for dinner, the prix fixe menu put together and executed by La Voile Boston Brasserie offers a three-course menu for $55; you can add a wine pairing for $30. The partnership between Susu’s and La Voile is a welcome addition to the Wellesley Square dining scene, made all the more tempting by being oh-so-close.

La Voile, located at 261 Newbury St., is no stranger to resident foodies who know all about the brasserie’s authentic cuisine and are now delighted to learn that some of its knowledgeable staff have been dispatched out to the suburbs to provide an authentic French dining experience. According to cafe owner Susu Aylward, the partnership is going strong, so the two restaurants will keep suppling Wellesley diners with all the foie gras, leek soup, and fish pappillote they can eat.

Susu La Voile — The beautiful pea soup was so fresh and bright tasting it was as if the peas had been released from their pods just moments ago.

We made our reservations and tried it out, impressed by the transformation from cozy cafe to casually elegant brasserie. The hospitable, unrushed service and French Riviera-inspired offerings were the perfect antidote to a long week of cheeseburgers at home and on-the-run fare.

Some of the items that have been on the always-new menu the past couple of weeks: tuna tartare with fresh mango, herbs, and lemon oil; pea soup so fresh and bright tasting that it was as if the peas had been released from their pods just moments ago; braised beef shoulder in red wine; seafood and lobster risotto; and dessert, of course, typically a choice between something chocolatey, and something fruity or custard-like.

Call for reservations, 781-237-7977.

Susu and Maitre D’ Jerome, on loan from La Voile for the weekend, confer.

Wellesley restaurant archives, Susu Bakery Boutique

January 25, 2017 by Deborah Brown Leave a Comment

Susu Bakery Boutique, 575 Washington St.

OPENED: 2000
CLOSED: 2017

What we posted about the sweet spot over the years, which served lunch and baked goods, including muffins and breads:

There was that memorable partnership with Boston-based French restaurant Va Voile Brasserie

We enjoyed a couple of concerts there.

We liked her cool chandelier.

Then there was the sad farewell, when Susu said bye bye

MORE: Where to eat in Wellesley

Wellesley’s Susu Bakery & Cafe gets musical

August 13, 2015 by Deborah Brown Leave a Comment

Susu Bakery & Cafe invites you to come on over for music and general good times every Friday night.

Also of interest…

Susu’s chandelier

Where to eat in Wellesley

Bostonist ventures into Wellesley, reviews Susu

April 22, 2009 by Bob Brown Leave a Comment

Wellesley’s Susu Bakery Boutique is worth the trip from Boston, according to a blogger at Bostonist. She’s particularly keen on the chocolate cupcakes, which she calls “just the right balance of chocolate and sweet.”