Many Wellesley residents have fond memories of the old Star Market and mourned its passing.  It was widely presumed that the store could simply no longer afford the high cost of doing business in Wellesley, what with it’s outdated business model that emphasized low prices and sales.

When Whole Foods moved into the space, it took some time, but gradually, the town warmed to the idea of healthy, pricey eating.  Soon, families happily handed over whole paychecks just to ensure that grocery store options in town would remain diverse. Now this:

Pictures don’t lie, people.  If Whole Foods continues to roll back prices in this manner, there’s no telling what the future of the store could be.  We can only hope that this is simply a loss-leader strategy and prices throughout the store are not taking an equal beating.  In the meantime, please do not take unfair advantage of the store’s generosity by stocking up.  Just accept their goodwill gesture for what it is.

(Thanks to MelissaW for sending the photo)

While we’re on the subject of food…

Where to eat in Wellesley

Tapas restaurant Bocado on tap for Wellesley Square

Sweet Basil sister restaurant coming to Wellesley, to be called Juniper