• Sign up for free email newsletter
  • Advertise
  • Donate to support our work
  • Events calendar
  • About Us
Boston Medical Center, Wellesley
 
Pinnacle, Douglas Elliman, Wellesley
 
Wellesley Hills Dental

The Swellesley Report

Since 2005: More than you really want to know about Wellesley, Mass.

  • Restaurants, sponsored by black & blue
  • Camps, sponsored by NEOC
  • Wellesley Square
  • Private Schools, sponsored by Prepped and Polished
  • Public Schools, sponsored by Sexton
  • Preschools, sponsored by Longfellow, Wellesley
  • School news
  • Kid stuff
  • Top 10 things to do
  • Business news
  • Worship
  • Letters to the editor
  • Guidelines for letters to the editor
  • Live gov’t meetings
  • Sports schedules & results
  • Deland, Gibson’s Athlete of the Week
  • Deaths
  • Housing
  • Medical providers—sponsored by FIXT Dental
  • Wellesley Wonderful Weekend
 

Top Stories

Sneak peek at new Charm Ramen & Rice restaurant
My Gym opens in Wellesley Square
Town government meetings this week

Advertisements

Needham bank ad
FIXT
Down Under, Wellesley

Truly’s makes its big move next door

February 3, 2023 by Bob Brown

Truly’s this Friday officially opens at its new space next door at 39 Grove St., where it’s expanding beyond its dozens of flavors of frozen yogurt and ice cream with baked goods and Peet’s coffee. So ignore those single digit temperatures, and prove your true love for cold treats—or warm ones.

We dropped by an open house on Thursday night where attendees enjoyed free goodies and shared well wishes with the Marcus family, which owns and operates Truly’s. In addition to serving Peet’s, much to the delight of those who miss the coffee shop that closed in 2021, Truly’s is partnering with Revival Cafe & Kitchen and Flourhouse Bakery for its baked goods.

The new Truly’s space isn’t all that much bigger than the longtime space at 35 Grove St., Steve Marcus says, but it’s configured to give patrons more room to queue up and for more employees to operate behind the counters (often those employees are local students). The former main Truly’s space will now be used by the business as a commissary.

Truly’s, which has been in town since 1989, is on the Select Board agenda next week in hopes of securing approval to open earlier to serve coffee and baked goods.

truly's
Truly’s Jeff Marcus (behind the counter) shares a laugh with Gary Goldman, Truly’s previous longtime owner (photo courtesy of Beth Sullivan Woods)

 

truly's

truly's

truly's

truly's
Wall decor includes memories shared by Truly’s patrons

  • If you like what we do and want to help, please consider making a completely non-deductible contribution
image_print

Filed Under: Business, Restaurants

Comments

  1. Keith S Halpern says

    February 27, 2023 at 8:46 am

    What is status of being able to open in the morning?

  2. Carolyn Blair says

    February 5, 2023 at 1:17 pm

    I was wondering if Truly would consider bring in lactose free ice cream for all us lactose intolerant ice cream lovers.

    • Steven Marcus says

      February 6, 2023 at 1:53 am

      The short answer is yes!
      Truly’s did carry a plant based chocolate soft serve up until last month. While it is no longer offered by our regular wholesalers we are working on this as it is a priority.
      In the meantime we usually have 2 sorbet flavors daily which is dairy-free!

  3. Aliana says

    February 3, 2023 at 8:19 pm

    Great, to have this expansion of a Wellesley favorite !

     

Advertisements

black & blue, Wellesley
Olive Tree Medical, Wellesley
taste of wellesley gif

Tip us off…

Please send tips, photos, ideas to theswellesleyreport@gmail.com

Please support your local online news source with a tax-deductible donation by scanning the QR code
or by clicking on it.

QR Code

Advertisements

Wellesley Square Merchants
Wellesley, Jesamondo
Fay School, Southborough
Sexton test prep, Wellesley
Feldman Law
Wellesley Theatre Project
Prepped and Polished Boston Tutoring and Test Prep
Perdocere, Wellesley
Center for Life Transition
Natural Resources Commission, Wetlands, Wellesley
Admit Fit, Wellesley
Human Powered Health, Wellesley
charles river chamber
entering-swellesley-1
  • Bluesky
  • Facebook
  • Instagram
  • Twitter

Subscribe to our free weekday email newsletter

* indicates required

Follow Swellesley on Google News Showcase

The Swellesley Report has been selected to be highlighted on Google News Showcase. Please follow us there.

Most Read Posts

  • 2026 Easter services in Wellesley
  • Friday is Letters to the Editor day on The Swellesley Report
  • Great spring running events in Wellesley (and beyond)
  • Sneak peek: New Wellesley restaurant Charm Ramen & Rice
  • Taste Buds Kitchen redefines the joy of cooking in Wellesley

Click on Entering Natick sign to read our Natick Report

Entering Natick road sign

Recent Comments

  • re: 40 Oakland street on Wellesley town government meetings for week of April 6, 2026: Legal talk about MassBay proposal in exec session; Design Review of 16 Laurel
  • Wendy Schoenfeld on Obituary: Beth McGinty, 94, of Duxbury and Wellesley
  • Deborah Brown on 2026 Easter services in Wellesley
  • Bill King on 2026 Easter services in Wellesley
  • Kim Delaney on Obituary: Beth McGinty, 94, of Duxbury and Wellesley

Calendar

Upcoming Wellesley events

Upcoming Events

Apr 7
10:15 am - 11:15 am

Public Health Week—Intro to Mat Pilates at Longfellow Wellesley

Apr 7
1:00 pm - 2:00 pm

Nature Bath/Walk and Guided Meditation at Morses Pond

Apr 7
3:30 pm

Free “Bounce” around with Health and Rec at Warren Building gym

Apr 7
4:00 pm - 7:00 pm

Beyond White Picket Fences: Evolution of an American Town, with author Catherine Simpson Bueker

Apr 7
6:30 pm - 8:30 pm

Demonstration by pastel artist Janet Schwartz

View Calendar

Links we like

  • Danny's Place
  • Great Runs
  • Tech-Tamer
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Wellesley in Bloom starts May 2!

Wellesley in Bloom starts May 2!

© 2026 The Swellesley Report
Site by Tech-Tamer · Login