Please contact [email protected] for more info on partnering with The Swellesley Report.
Information here about political candidates advertising
We appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.
The Swellesley Report is an online news site that tells you “more than you really need to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, affluent, and want to know about the best that’s out there for themselves and their families.
According to our Google Analytics reports, we get about 2,000 active users per day. The Swellesley Report’s social media presence of about 12,000 followers continues to grow with 5,800 Facebook followers, 2,500 on Instagram, and 3,500 on Twitter.
About 60% of our readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.
The best way by far to reach Wellesley residents is to advertise on The Swellesley Report.
Swellesley ad rates:
Ad to the right of our masthead: $160/week or $640/month
Ad spaces under Post #1: $135/week or $500/month
Ad spaces under Post #2: $125/week or $450/month
Ad spaces under Post #3: $110/week
Ad spaces under Post #4: $100/week
Ad spaces under Post #5 and lower: $90/week
Right hand side of site, ad space #1 – #3: $600/month
Right hand side of site, ad space #4 – #6: $400/month
Right hand side of site, ad space #7: $300/month
Right hand side of site, ad space #8 and down: $200/month
Sponsor a specific post
An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, or our weekly Schools Roundup post. Other options are available, and we can talk about what that might look like. The post leads with a 50-word blurb that starts with “The following post is sponsored by…”, and an 540 x 150 image.
Rate: $110/week
Example of Business Buzz post sponsorship.
Example of a Schools Round-up post sponsorship.
Sponsored Posts — the below n/a for political ads
250 words, two pictures. Written by The Swellesley Report to the advertiser’s specifications. Advertiser sees and comments on post before it goes live. We generally go back and forth a couple of times with Sponsored Posts. Ad is sticky as our top post for one day, then drops down the site as we get new stories, however, ad stays on the front page for its entire one-week run.
Rate: $260/week
Recent examples of Sponsored Posts:
Everybody’s coming to the Tenacre Fair in Wellesley
Summer camp spotlight: SummerTech at Regis College in Weston, Massachusetts
Announcing the houses on the Wellesley Hills Junior Women’s Club Kitchen and Home Tour
Specialty page advertising: (see our Summer Camps page for an example)
A specialty page gives your business or non-profit the following advantages:
– a tab at the top of Swellesley’s home page
– we draw attention to that page with a post on a weekly basis. Here’s an example.
– an uncluttered page. All ad images are stripped out, except yours
– your ad image is 900 x 350, the biggest size we have available
– rate: $150/week
Sponsor a specific post
An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, or our weekly Schools Roundup post. Other options are available, and we can talk about what that might look like. The post leads with a 50-word blurb about you, and a picture. Your name appears in the headline.
Rate: $110/week
Example of Business Buzz post sponsorship.
Example of a Schools Round-up post sponsorship.
Daily email newsletter:
We have about 1,600 subscribers, nearly half of whom open the email per day.
Advertise to them for $150/month
Restaurants Specialty page advertising: (see our Summer Camps page for an example)
How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.
Promoted Event listing on our Calendar of Events:
$50 per calendar event.
Advertise on our Pre-schools page
Rates:
Your pre-school featured at the top of the page: $300/month
Slot #2: $250/month
Slot #3: $200/month
Slot #4: $150/month
Slot #5: $100/month
In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your pre-school’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about education we include a sentence such as “Check out all the Swell Wellesley pre-schools here,” and provide a link to the pre-schools page.
Advertise on our Summer Camps page:
Rates:
Your Summer Camp featured on the page, large banner: $500/month
In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your Summer Camp’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about sports or school vacation week doings we include a sentence such as “Plan ahead. Check out all the Swell area Summer Camps here,” and provide a link to the Summer Camps page.
