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The Swellesley Report

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Advertise on The Swellesley Report

Please contact [email protected] for more info on partnering with The Swellesley Report.

We appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.

The Swellesley Report is the online news source that tells you “more than you really want to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, many are affluent, and they all want to know about the best that’s out there for themselves and their families.

According to our Google Analytics reports, we get about 2,000 active users per day. The Swellesley Report’s social media presence of 13,000-plus followers continues to grow with 6,200 Facebook followers; 3,300 on Instagram; and 3,600 on Twitter.

We also have more than 1,700 daily email subscribers, about half of which open the newsletter each day.

About 60% of our readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.

The best way to reach Wellesley residents is to advertise on The Swellesley Report.

Swellesley ad rates:

Ad to the right of our masthead: $1k/month

First 2 ad spaces under Post #1: $600/month

Third ad space under Post #1: $500/month

Ad spaces under Post #2: $450/month

Ad spaces under Post #3: $350/month

Ad spaces under Post #4: $250/month

Ad spaces under Post #5 and lower: $200/month

Right hand side of site, ad space #1 – #3: $500/month

Right hand side of site, ad space #4 – #6: $400/month

Right hand side of site, ad space #7: $300/month

Right hand side of site, ad space #8 and down: $200/month

Sponsored front-page posts

Example #1: 250 words, two pictures about your business or non-profit. Written by The Swellesley Report to the advertiser’s specifications. Ad is sticky as our top  front-page post for one day (approx. 9am-5pm). The post then drops down the site as we get new stories, however, the Sponsored Post stays on the front page for its entire one-week run.
Rate: $300/week

Recent examples of Sponsored Posts:

Shop community first, shop Wellesley first
Wellesley Hills Junior Women’s Club—home for the holidays fundraiser
Pinnacle Residential Properties—holiday traditions

Sponsor a specific post

An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, or our weekly Schools Roundup post, the police report, or more. The post leads with a 50-word blurb that starts with “The following post is sponsored by…”, and an 540 x 150 image.
Rate: $110/week

Example of Summer Camps page sponsorship
Example of Business Buzz post sponsorship.
Example of a Schools Round-up post sponsorship.

Sponsor an Instagram post

Reach our 3,500 Instagram followers with a Swellesley partnership. Our readers love The Swellesley Report’s Insta feed, and generally give each posted pic 100+ likes, along with comments. Videos typically receive 500+ views.
Rate: $100/post

Daily email newsletter:

We have more than 1,700 subscribers, nearly half of whom open the email per day.
Advertise to them for $175/month

How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.

Promoted Event listing on our Calendar of Events:

$50 per calendar event.

Political advertising

Details here

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Events Calendar

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Tue 26

Rum tasting and history talk

January 26 @ 6:00 pm - 7:00 pm
Wed 27

Online history lecture: Petticoat Whalers

January 27 @ 7:30 pm - 8:30 pm
Thu 28

Banking on Our Value panel discussion

January 28 @ 6:00 pm - 7:00 pm

Most Read Posts

  • "I Care a Lot" movie that filmed in Wellesley making Netflix debut
  • Wellesley Police log: Rocky relationship between neighbors; laptop goes missing from home; money gone from locker
  • Pinnacle Residential Properties: the concept of home & roots
  • Wellesley Business Buzz: More local businesses get state COVID-19 grants; $1M in penalties for car dealership firm; regional chamber touts Feb. 4 open house
  • Wellesley Business Buzz: Local restaurants get state grants; get or renew your Business Certificate

Pages

  • Wellesley coronavirus (COVID-19) updates
  • Wellesley’s 7 official scenic roads
  • Wellesley, Mass., fishing spots
  • Please support our advertisers—they support us
  • Embracing diversity in Wellesley
  • Wellesley, MA Police logs
  • Wellesley Choral Society
  • Wellesley College Notable Alumnae
  • Wellesley College, Wellesley, Mass.
  • Wellesley outdoor art gallery
  • Wellesley restaurants offering take-out and delivery
  • Wellesley, Massachusetts restaurant — Amarin of Thailand

Recent Comments

  • Susanne Conover on Wellesley Health Dept. COVID-19 update: Talking vaccines, fielding complaints & working around the clock
  • Kourosh Farboodmanesh on Opinion: Massachusetts needs to introduce renewable energy programs in every town and city
  • devin on Wellesley Police log: Rocky relationship between neighbors; laptop goes missing from home; money gone from locker
  • Bob Brown on “I Care a Lot” movie that filmed in Wellesley making Netflix debut
  • Juli on “I Care a Lot” movie that filmed in Wellesley making Netflix debut

Links we like

  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Taquitos.net
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

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