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The Swellesley Report

More than you really want to know about Wellesley, Mass.

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Advertise on The Swellesley Report

Please contact deborahcb100@gmail.com for more info on partnering with The Swellesley Report.

(While the button says “Donate,” this is for making an ad payment.)

We appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.The Swellesley Report is the online news source that tells you “more than you really want to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, many are affluent, and they all want to know about the best that’s out there for themselves and their families.

According to our Google Analytics reports, we get about 47,000 active users per month. The Swellesley Report’s social media presence of more than 15,000 followers continues to grow with 7,000 Facebook followers; about 4.400 on Instagram; and 3,900 on Twitter.

We also have 2,400 email subscribers, about 70% of which open the newsletter each day we send it (every weekday, sometimes on weekends).

About 60% of our website readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.

The best way to reach Wellesley residents is to advertise on The Swellesley Report.

Swellesley ad rates:

Ad to the right of our masthead: $1k/month

Ad space under Needham Bank: $600/month

Ad spaces under Post #1: $600/month

Ad spaces under Post #2: $450/month

Flyer-style ad space under Post #3: $500/month

Ad spaces under Post #4: $400/month

Ad spaces under Post #5: $350/month

Right hand side of site, ad space #1 – #3: $450/month

Right hand side of site, ad space #4 – #6: $400/month

Right hand side of site, ad space #7 and down: $300/month

Page sponsorship: $500/month. Includes weekly front-page shout out

Sponsored front-page posts

Example #1: 250 words, two pictures about your business or non-profit. Written by The Swellesley Report to the advertiser’s specifications. Ad is sticky as our top  front-page post for one day (approx. 9am-5pm). The post then drops down the site as we get new stories, however, the Sponsored Post stays on the front page for its entire one-week run.
Rate: $300/week

Recent examples of Sponsored Posts:

  • Summer camp spotlight
  • Feast & Fettle delivers
  • Wellesley real estate update

Sponsor a specific post

An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, the police report, or more. The post leads with a 50-word blurb that starts with “The following post is sponsored by…”, and an 540 x 150 image.
Rate: $100/week

  • Example of Summer Camps page sponsorship
  • Example of Business Buzz post sponsorship.
  • Example of a Schools Round-up post sponsorship.

Sponsor an Instagram post

Reach our 3,500 Instagram followers with a Swellesley partnership. Our readers love The Swellesley Report’s Insta feed, and generally give each posted pic 100+ likes, along with comments. Videos typically receive 500+ views.
Rate: $300/post

Daily email newsletter:

We have more than 2,000 subscribers, nearly half of whom open the email per day.
Advertise to them for $225/month

How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.

Promoted Event listing on our Calendar of Events:

$50 per calendar event.

Political advertising

Details here

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Upcoming Events

Jan 25
7:00 pm - 7:45 pm

Olin College Presents Connecting Communities 2023: Sustainability

Jan 26
9:00 am - 10:30 am

Select Board office hours—in-person or online

Jan 31
9:00 am - 11:00 am Recurring

Coffee and Conversation with the Wetlands Administrator and Staff

Jan 31
7:00 pm - 8:00 pm

Families Eat Together online presentation

Feb 1
11:59 pm

Deadline for Wellesley Hills Junior Women’s Club grants application

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