Please contact [email protected] for more info on partnering with The Swellesley Report.

We appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.

The Swellesley Report is the online news source that tells you “more than you really want to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, many are affluent, and they all want to know about the best that’s out there for themselves and their families.

According to our Google Analytics reports, we get about 2,000 active users per day. The Swellesley Report’s social media presence of 13,000-plus followers continues to grow with 6,200 Facebook followers; 3,300 on Instagram; and 3,600 on Twitter.

We also have more than 1,700 daily email subscribers, about half of which open the newsletter each day.

About 60% of our readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.

The best way to reach Wellesley residents is to advertise on The Swellesley Report.

Swellesley ad rates:

Ad to the right of our masthead: $1k/month

First 2 ad spaces under Post #1: $600/month

Third ad space under Post #1: $500/month

Ad spaces under Post #2: $450/month

Ad spaces under Post #3: $350/month

Ad spaces under Post #4: $250/month

Ad spaces under Post #5 and lower: $200/month

Right hand side of site, ad space #1 – #3: $500/month

Right hand side of site, ad space #4 – #6: $400/month

Right hand side of site, ad space #7: $300/month

Right hand side of site, ad space #8 and down: $200/month

Specialty page advertising: (see our Summer Camps page for an example)

A specialty page gives your business or non-profit the following advantages:
– a tab at the top of Swellesley’s home page
– we draw attention to that page with a post on a weekly basis. Here’s an example.
– an uncluttered page. All ad images are stripped out, except yours
– your ad image is 900 x 350, the biggest size we have available
– rate: $150/week

Sponsor a specific post

An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, or our weekly Schools Roundup post. Other options are available, and we can talk about what that might look like. The post leads with a 50-word blurb about you, and a picture. Your name appears in the headline.
Rate: $110/week
Example of Business Buzz post sponsorship.
Example of a Schools Round-up post sponsorship.

Daily email newsletter:

We have more than 1,700 subscribers, nearly half of whom open the email per day.
Advertise to them for $175/month

How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.

Promoted Event listing on our Calendar of Events:

$50 per calendar event.

Advertise on our Summer Camps page:

Rates:
Your Summer Camp featured on the page, large banner: $500/month

In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your Summer Camp’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about sports or school vacation week doings we include a sentence such as “Plan ahead. Check out all the Swell area Summer Camps here,” and provide a link to the Summer Camps page.