We appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.
The Swellesley Report is an online news site that tells you “more than you really need to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, affluent, and want to know about the best that’s out there for themselves and their families.
According to our Google Analytics reports, we get about 2,000 active users per day. The Swellesley Report’s social media presence of over 11,000 followers continues to grow with 5,700 Facebook followers, 2,300 on Instagram, and 3,400 on Twitter.
About 60% of our readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.
The best way by far to reach Wellesley residents is to advertise on The Swellesley Report.
Do you need design services?
Contact Alice Waugh. For a one-time fee of $75, she’ll turn your ad around quickly after you tell her what words and images you’d like. Alice is a Swellesley partner who has created many ads you’ve seen right on the Swellesley Report. You can even get a discount on running the same ad in the Lincoln Squirrel, the online newspaper for Lincoln. Contact Alice at 617-710-5542 or [email protected].
Swellesley ad rates:
Ad to the right of our masthead: $160/week or $640/month
Ad spaces under Post #1: $135/week or $500/month
Ad spaces under Post #2: $125/week or $450/month
Ad spaces under Post #3: $110/week
Ad spaces under Post #4: $90/week
Right hand side of site, ad space #1 – #3: $400/month
Right hand side of site, ad space #4 – #6: $300/month
Right hand side of site, ad space #7: $230/month
Right hand side of site, ad space #8 and down: $200/month
Sponsored Posts
250 words, two pictures. Written by The Swellesley Report to the advertiser’s specifications. Advertiser sees and comments on post before it goes live. We generally go back and forth a couple of times with Sponsored Posts. Ad is sticky as our top post for one day, then drops down the site as we get new stories, however, ad stays on the front page for its entire one-week run.
Rate: $260/week
Recent examples of Sponsored Posts:
Everybody’s coming to the Tenacre Fair in Wellesley
Summer camp spotlight: SummerTech at Regis College in Weston, Massachusetts
Announcing the houses on the Wellesley Hills Junior Women’s Club Kitchen and Home Tour
Specialty page advertising: (see our Summer Camps page for an example)
A specialty page gives your business or non-profit the following advantages:
– a tab at the top of Swellesley’s home page
– we draw attention to that page with a post on a weekly basis. Here’s an example.
– an uncluttered page. All ad images are stripped out, except yours
– your ad image is 900 x 350, the biggest size we have available
– rate: $150/week
Sponsor a specific post
An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, or our weekly Schools Roundup post. Other options are available, and we can talk about what that might look like. The post leads with a 50-word blurb about you, and a picture. Your name appears in the headline.
Rate: $110/week
Example of Business Buzz post sponsorship.
Example of a Schools Round-up post sponsorship.
Daily email newsletter:
We have 1,475+ subscribers
Advertise to them for $150/month
Restaurants Specialty page advertising: (see our Summer Camps page for an example)
How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.
Promoted Event listing on our Calendar of Events:
$50 per calendar event.
Advertise on our Pre-schools page
Rates:
Your pre-school featured at the top of the page: $300/month
Slot #2: $250/month
Slot #3: $200/month
Slot #4: $150/month
Slot #5: $100/month
In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your pre-school’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about education we include a sentence such as “Check out all the Swell Wellesley pre-schools here,” and provide a link to the pre-schools page.
Advertise on our Summer Camps page:
Rates:
Your Summer Camp featured on the page, large banner: $500/month
In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your Summer Camp’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about sports or school vacation week doings we include a sentence such as “Plan ahead. Check out all the Swell area Summer Camps here,” and provide a link to the Summer Camps page.
Political candidates advertising
The Swellesley Report does not endorse political candidates. Political candidates may run ads on The Swellesley Report as space permits. The rates are the same as rates for other ads that run on Swellesley. Those rates are listed above.
A political ad on The Swellesley Report is not an endorsement of any individual candidate by The Swellesley Report.
Fun facts about advertising on The Swellesley Report:
We always introduce our new advertisers to our 4,900+ Facebook followers and our 3,200+ Twitter followers.
We always shout out our regular advertisers on a monthly basis on Facebook and Twitter.
We get about 2,500 visits a day, with bumps when stories are hot.
We get about 20,000 page views over a one-week period. Of that number, typically 18,000 are unique page views.
Contact us here with questions.
Thanks,
Bob and Deborah Brown
