Please contact [email protected] for more info on partnering with The Swellesley Report.
We appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.
The Swellesley Report is the online news source that tells you “more than you really want to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, many are affluent, and they all want to know about the best that’s out there for themselves and their families.
According to our Google Analytics reports, we get about 2,000 active users per day. The Swellesley Report’s social media presence of 13,000-plus followers continues to grow with 6,200 Facebook followers; 3,300 on Instagram; and 3,600 on Twitter.
We also have more than 1,700 daily email subscribers, about half of which open the newsletter each day.
About 60% of our readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.
The best way to reach Wellesley residents is to advertise on The Swellesley Report.
Swellesley ad rates:
Ad to the right of our masthead: $1k/month
First 2 ad spaces under Post #1: $600/month
Third ad space under Post #1: $500/month
Ad spaces under Post #2: $450/month
Ad spaces under Post #3: $350/month
Ad spaces under Post #4: $250/month
Ad spaces under Post #5 and lower: $200/month
Right hand side of site, ad space #1 – #3: $500/month
Right hand side of site, ad space #4 – #6: $400/month
Right hand side of site, ad space #7: $300/month
Right hand side of site, ad space #8 and down: $200/month
Sponsored front-page posts
Example #1: 250 words, two pictures about your business or non-profit. Written by The Swellesley Report to the advertiser’s specifications. Ad is sticky as our top front-page post for one day (approx. 9am-5pm). The post then drops down the site as we get new stories, however, the Sponsored Post stays on the front page for its entire one-week run.
Rate: $300/week
Recent examples of Sponsored Posts:
Shop community first, shop Wellesley first
Wellesley Hills Junior Women’s Club—home for the holidays fundraiser
Pinnacle Residential Properties—holiday traditions
Sponsor a specific post
An advertiser may sponsor any of our posts, such as our weekly Business Buzz post, or our weekly Schools Roundup post, the police report, or more. The post leads with a 50-word blurb that starts with “The following post is sponsored by…”, and an 540 x 150 image.
Rate: $110/week
Example of Summer Camps page sponsorship
Example of Business Buzz post sponsorship.
Example of a Schools Round-up post sponsorship.
Sponsor an Instagram post
Reach our 3,500 Instagram followers with a Swellesley partnership. Our readers love The Swellesley Report’s Insta feed, and generally give each posted pic 100+ likes, along with comments. Videos typically receive 500+ views.
Rate: $100/post
Daily email newsletter:
We have more than 1,700 subscribers, nearly half of whom open the email per day.
Advertise to them for $175/month
How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.
Promoted Event listing on our Calendar of Events:
$50 per calendar event.
Political advertising
