We really appreciate all of our advertising support. It helps cover the cost of running The Swellesley Report and providing an independent and community-focused news source for the town.
The Swellesley Report is an online news site that tells you “more than you really need to know about Wellesley, Massachusetts.” We cover whatever is going on in the community from schools to everyday occurrences, always in our inimitable Swellesley style. Our readers are educated, affluent, and want to know about the best that’s out there for themselves and their families.
According to our Google Analytics reports, we get about 27,000 active users per month. The Swellesley Report’s social media presence of over 9,000 followers continues to grow with 5,000 Facebook followers, 1,200 on Instagram, and 3,200 on Twitter.
About 60% of our readers are women between the ages of 25 and 55. They are college educated and have a median household income of $148,000.
The best way by far to reach Wellesley residents is to advertise on The Swellesley Report.
Ad to the right of our masthead: $150/week or $550/month
Ad spaces under Post #1: $125/week or $450/month
Ad spaces under Post #2: $100/week or $375/month
Right hand side of site, ad space #1 – #3: $300/month
Right hand side of site, ad space #4 – #6: $250/month
Right hand side of site, ad space #7: $220/month
Right hand side of site, ad space #8: $200/month
Right hand side of site, ad space #9: $200/month
Right hand side of site, ad space #10: $150/month
Right hand side of site, ad spaces #11 and on: $100/month
Sponsored Posts
250 words, two pictures. Written by The Swellesley Report to the advertiser’s specifications. Advertiser sees and comments on post before it goes live. We generally go back and forth a couple of times with Sponsored Posts. Ad is sticky as our top post for one day, then drops down the site as we get new stories, however, ad stays on the front page for its entire one-week run.
Rate: $240/week
Recent examples of Sponsored Posts:
Wellesley Square Mom’s Day Out
Wellesley Business Spotlight: Bach to Rock
Papa Razzi hiring: here are the details
Daily email newsletter:
We have 1,000+ subscribers
Advertise to them for $100/month
Specialty page advertising:
Restaurants page
Schools page
Top Ten things to do in Wellesley page
Charities/Community page
Arts page
Kids page
Events page
Appear as a sponsor for a specific post
Our weekly Police Log post is always one of our Top 5 most-read stories of the week. Your ad appears just below the headline.
Sponsorship rate: $125
Example of a recent Police Log post
Our weekly Wellesley Business Buzz post is another of our Top 5 most-read stories of the week. There are a couple of ways to advertise in this post:
1) Your ad appears just below the headline. Sponsorship rate: $125
or
2) Submit a blurb of 50 words about your business. Rate: $100
Include a picture for an extra $25
Example of an advertising blurb:
Boston Assemblies has scheduled a new session. There will be six 75 minute classes (4:30-5:45pm) on Mondays starting on Sept. 24th @ Italo American Club. Register now at http://www.xxxxxx to save your spot for this social milestone and memorable learning experience. Email [email protected] with any questions.
How do I get into Business Buzz for free? We post about businesses when they are coming or going in town, or if there is something newsworthy that occurs such as a move to a new location. We do not post about sales, trunk shows, etc. except as part of noted sponsored content.
Promoted Event listing on our home page:
$50 to advertise an event for 1 – 7 days
Promoted Event listing on our Calendar of Events:
$50 for an event appearing 1 – 7 days
Advertise on our Pre-schools page
Rates:
Your pre-school featured at the top of the page: $300/month
Slot #2: $250/month
Slot #3: $200/month
Slot #4: $150/month
Slot #5: $100/month
In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your pre-school’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about education we include a sentence such as “Check out all the Swell Wellesley pre-schools here,” and provide a link to the pre-schools page.
Advertise on our Summer Camps page:
Rates:
Your Summer Camp featured at the top of the page: $300/month
Slot #2: $250/month
Slot #3: $200/month
Slot #4: $150/month
Slot #5: $100/month
In addition to your premium ad placement, here’s what you get:
A shout-out to our 9,000+ followers on Facebook (5,000+ followers), Twitter (3,200 followers), and Instagram (1,200 followers).
A link to your Summer Camp’s site.
Frequent links to the page from the front page of the site. For example, when we run a story about sports or school vacation week doings we include a sentence such as “Plan ahead. Check out all the Swell area Summer Camps here,” and provide a link to the Summer Camps page.
Fun facts about advertising on The Swellesley Report:
We always introduce our new advertisers to our 4,900+ Facebook followers and our 3,200+ Twitter followers.
We always shout out our regular advertisers on a monthly basis on Facebook and Twitter.
We get about 2,500 visits a day, with bumps when stories are hot.
We get about 20,000 page views over a one-week period. Of that number, typically 18,000 are unique page views.
Contact us here with questions.
Thanks,
Bob and Deborah Brown
