It’s still too soon to say exactly when Yogurtology will open in the former White Mountain Creamery space in Wellesley Square beyond the “spring” mentioned on the sign, but we do have some fresh details on the new business that we first wrote about last month.
You might be interested to know first that it will be owned and operated by Classic Restaurant Concepts, whose Peter Sarmanian is a longtime Wellesley resident and 1989 Wellesley High grad. His fellow partners at Classic Restaurant Concepts live in Weston and Winchester. Other establishments operated by the business include Irish restaurants the Kinsale (Boston) and the Asgard (Cambridge)
Sarmanian tells us that he and his wife Helena, along with a yet-to-be-hired general manager, will be the face of Yogurtology locally. Yogurtology is a chain whose Wellesley shop will be its first outside of Florida and Arizona.
Some commented on our original post about why Wellesley TRULY needs another frozen yogurt spot, but Sarmanian is tickled PINKBERRY about Yogurtology: “We feel that Wellesley is a thriving community with a great mix of residential, colleges, businesses, retail and restaurants. There is certainly room for another choice for frozen treats.”
Sarmanian, who moved back to Wellesley in 2004 to raise his family here, claims Yogurtology is the best yogurt franchise in the country. “They have a super premium product, talented people and great operating systemsl,” he says.
Yogurtology has not begun the hiring process yet in Wellesley, but if you are interested, reach out to Director of Operations Bill Goodwin at [email protected]
Great..just what this town needs, another junk chain yogurt shop..those self serving yogurt places are never that great and you definitely don’t get the quality either. So I guess they have to have a competitor for Truly Yogurt to try and put them out of business. This town disgusts me more and more with all it’s chains and blighty over-sized buildings and homes. Wellesley is no more the quaint and quiet town it once was or having places that no other town has..hence chain places..sad!
Well I first discovered Yogurtology when it was a single storefront in Scottsdale. I was super impressed with the quality of the product then and I am super excited about its appearance in Wellesley. This is a high quality product unlike any other frozen yogurt available. Yogurtology has grown into a franchise because of market demand. Oftentimes there would be a line out the door in its Arizona locations – yes it’s that good. As long as the recipes and standards are adhered to, Wellesley is in for a real treat. And competition keeps everyone on their toes, with the customers being the ultimate beneficiaries.