• Contact Us
  • Events calendar
Entering Swellesley
Pinnacle, Wellesley

The Swellesley Report

More than you really want to know about Wellesley, Mass.

  • Advertise
  • Wellesley Square
  • Deland, Gibson Insurance Athlete of the Week
  • Camp
  • Private schools, sponsored by Riverbend
  • Business index
  • Contribute
  • Eat
  • Schools
  • Top 10 things to do
  • Embracing diversity
  • Kids
  • About us
  • Events
  • Natick Report
  • Seniors
  • Letters to the editor
  • Guidelines for letters to the editor
  • Live government meetings
  • Raiders sports schedules & results
  • Fire & police scanner
  • 2023 Town Election
 
Needham Bank, Wellesley
Write Ahead, Wellesley

Yogurtology replacing White Mountain in Wellesley Square

February 23, 2015 by Bob Brown Leave a Comment

Yogurtology, Wellesley SquareYogurtology, a self-serve frozen yogurt chain, this spring will be taking over the Wellesley Square space where White Mountain Creamery operated for years until it melted down this past October.

Unlike the decidedly “olde fashioned” White Mountain, Yogurtology is a modern marketing-driven business begun in 2008 that is big on social media, nutrition facts, giving back to the community and of course, cutesy names (syrups are Sloppings, stuff you stick at the bottom of your yogurt are Bottomings, and special flavors are “Premiyum”).

Yogurtology rotates a dozen or so of its more than 100 flavors in stores each week. Flavors include Bananarama, Acai Sangria Tart, Buttery Macadamia Nut and Green Frusion (I detect some broccoli on the menu photo on Yogurtology’s website). Perhaps they could add a “Dirty Snow” dish, inspired by this photo of their storefront?

We’ll have to see if the company’s Yum-Mobile rides into town as well.

The spot at 552 Washington St., in Wellesley will be Yogurtology’s first northeast location, with its other 14 shops in Florida and Arizona. So yes, one of its challenges will be to see if people will frequent the place during the cold weather.

Purveyors of frozen treats in town increasingly are leaning less toward ice cream and more toward frozen yogurt (Truly Yogurt, Pinkberry) or even gelato (Whole Foods).  Though J.P. Licks and Baskin-Robbins are still more ice cream oriented.

Orange Leaf, another froyo company, was plotting back in 2013 to set up shop in Wellesley, but that hasn’t happened.

print

Filed Under: Food, Restaurants

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Linden Square, Wellesley
Riverbend, Natick

Tip us off…

Please send tips, photos, ideas to theswellesleyreport@gmail.com

 

Advertisements

Wellesley Square, Wellesley Merchants
Wellesley, Jesamondo
Beacon Hill Athletic Club, Wellesley
Fay School, Southborough
Sexton test prep
Feldman Law
Wellesley Theatre Project
Volvo
Cheesy Street Grill
Mature Caregivers
Admit Fit, Wellesley
  • Facebook
  • Instagram
  • Twitter
Never miss a post with our free daily Swellesley Report email
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide

You can subscribe for free, though we appreciate any contribution that supports our independent journalism.

Click on Entering Natick sign to read our Natick Report

Entering Natick road sign

Most Read Posts

  • Sign up now for summer camp in Wellesley (and beyond)
  • Before you dump that box of Pokémon cards at the Wellesley Give & Take...
  • Does Wellesley need a new traffic light? Slow down before you drive to any conclusions
  • Live music coming to Wellesley's Lockheart Restaurant
  • Wellesley police officer injured in crash at intersection of Grove and Benvenue

Upcoming Events

Jan 31
9:00 am - 11:00 am Recurring

Coffee and Conversation with the Wetlands Administrator and Staff

Jan 31
7:00 pm - 8:00 pm

Families Eat Together online presentation

Feb 1
11:59 pm

Deadline for Wellesley Hills Junior Women’s Club grants application

Feb 3
Featured Featured 10:00 am - 6:00 pm

Sara Campbell winter warehouse sale

Feb 4
Featured Featured 10:00 am - 6:00 pm

Sara Campbell winter warehouse sale

View Calendar

Popular pages

  • Wellesley’s 2023 Boston Marathon charity runners
  • Wellesley’s 7 official scenic roads

Recent Comments

  • Raiders2002 on Wellesley educators walk out of school as contract negotiations drag on
  • David B on Does Wellesley need a new traffic light? Slow down before you drive to any conclusions
  • LADY WELLESLEY on Wellesley police officer injured in crash at intersection of Grove and Benvenue
  • Peggy Heffernan on Wellesley police officer injured in crash at intersection of Grove and Benvenue
  • Beth Dublin on Wellesley police officer injured in crash at intersection of Grove and Benvenue

Links we like

  • Danny's Place
  • Great Runs
  • Jack Sanford: Wellesley's Major League Baseball Star
  • Tech-Tamer
  • The Wellesley Wine Press
  • Universal Hub
  • Wellesley Sports Discussion Facebook Group

Categories

  • 2021 Town Election (24)
  • 2023 Town Election (3)
  • Animals (428)
  • Antiques (49)
  • Art (592)
  • Beyond Wellesley (52)
  • Books (376)
  • Business (1,559)
  • Camp (11)
  • Careers/jobs (53)
  • Churches (82)
  • Clubs (236)
  • Construction (300)
  • Dump (130)
  • Education (3,190)
    • Babson College (252)
    • Bates Elementary School (18)
    • Dana Hall School (36)
    • Fiske Elementary School (11)
    • Hardy Elementary School (47)
    • Hunnewell Elementary School (46)
    • MassBay (57)
    • Schofield Elementary School (26)
    • Sprague Elementary School (19)
    • St. John School (2)
    • Tenacre Country Day School (11)
    • Upham Elementary School (35)
    • Wellesley College (613)
    • Wellesley High School (996)
    • Wellesley Middle School (204)
  • Embracing diversity (84)
  • Entertainment (814)
  • Environment (772)
  • Fashion (144)
  • Finance (15)
  • Fire (173)
  • Food (358)
  • Fundraising (641)
  • Gardens (164)
  • Government (606)
    • 2020 Town Election (47)
    • 2022 Town Election (15)
  • Health (866)
    • COVID-19 (203)
  • Hikes (6)
  • History (400)
  • Holidays (440)
  • Houses (162)
  • Humor (47)
  • Kids (867)
  • Law (8)
  • Legal notices (10)
  • Letters to the Editor (73)
  • Media (72)
  • METCO (4)
  • Military (13)
  • Morses Pond (109)
  • Music (580)
  • Natick Report (30)
  • Neighbors (280)
  • Obituaries & remembrances (86)
  • Outdoors (655)
  • Parenting (63)
  • Police (778)
    • Crime (395)
  • Politics (554)
  • POPS Senior Profile (10)
  • RDF (6)
  • Real estate (344)
  • Religion (138)
  • Restaurants (340)
  • Safety (155)
  • Scouts (2)
  • Seniors (127)
  • Shopping (163)
  • Sponsored (6)
  • Sports (1,012)
    • Athlete of the Week (12)
  • STEM (108)
  • Technology (165)
  • Theatre (397)
  • Town Meeting (23)
  • Transportation (240)
  • Travel (17)
  • Uncategorized (1,244)
  • Volunteering (350)
  • Weather (179)
  • Wellesley Election 2019 (21)
  • Wellesley Free Library (281)
  • Wellesley Holiday Gift Guide (2)
  • Wellesley's Wonderful Weekend (20)

© 2023 The Swellesley Report
Site by Tech-Tamer · Login