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The Swellesley Report

Since 2005: More than you really want to know about Wellesley, Mass.

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Food

Liliko bringing Asian snacks & more to Wellesley

February 20, 2026 by Bob Brown Leave a Comment

A convenience store called Liliko is readying to bring Asian snacks, drinks, plus beauty products and everyday essentials to Wellesley Hills at 268 Washington St., the former Subway location.

Liliko (they use a lowercase “l” at the start) touts a variety of noodle offerings, bubble teas, and even Pokemon wafers. Brands include Jayone, Meigi, and Kasugai.

Liliko hopes to open in May or June, depending upon how permitting goes. It is already seeking signage approval from the town and going through the Health Department process.

Owner Ying Chen has a background in the grocery, retail, and technology fields. Chen’s daughter attends Babson, which is one of the reasons Wellesley made sense for the store location. “We hope Liliko becomes a convenient and fun stop for families, students, and neighbors in Wellesley,” Chen says.

The name “Liliko” is inspired by Chen’s daughter Sophia’s nickname. “It felt meaningful and personal, and reflects the warmth and family spirit we hope to bring into the store,” Chen says.

 

Liliko rendering shared with town
Liliko rendering shared with town

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Filed Under: Business, Food

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Business buzz: Popovers to appear on Phantom Gourmet TV show; Rebound Physical Therapy comes to Longfellow Wellesley; Plus, Splash time is near

February 13, 2026 by Bob Brown Leave a Comment

The latest Wellesley, Mass., business news:
 

Popovers to appear on Phantom Gourmet TV show this weekend

 
popovers

The Phantom Gourmet TV show is visited Popovers at Church Square in Wellesley in early November, and this weekend plans to air its segment on the restaurant.

Natick couple Parisien and Morgan Schaffrath opened the restaurant, specializing in popovers of all varieties, in the summer of 2024.

The segment on Popovers is slated to run on Saturday, Feb. 14, at 11am on WSBK myTV38 and then again at 11:35pm on WBZ CBS Boston. Itwill also run on March 29 on ABC 6 at 10am in Providence.
 


 

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Rebound Physical Therapy comes to Longfellow Wellesley; Plus, Splash time is near

 
Longfellow Wellesley has welcomed Rebound Physical Therapy to its club. Rebound has long been a partner at Longfellow’s Natick location.

Rebound offers everything from aquatic therapy to wellness screenings to gait analysis.

splashAlso at Longfellow Wellesley, the business is making serious progress on its outdoor aquatics area, dubbed Splash. The business located at 140 Great Plain Ave., next to the Babson Skating Rink, has announced that the town has approved permits for its multiple outdoor pools. Construction has started and the target opening date is June 15.

“Many of you have enjoyed watching the demolition of the former outdoor aquatics center, and we think you’ll have even more fun peeking through the fence as Longfellow Splash starts to take shape!” according to the business.

Longfellow
Longfellow Splash rendering

 


Beyond Wellesley: Crowdfunding campaign to help Charlie’s Kitchen recover from water damage

 
When we venture beyond Wellesley into Harvard Square, Charlie’s Kitchen is a regular stop. Unfortunately, the restaurant has been shut down recently due to what they’re calling  “a catastrophic leak and extensive water damage.”

A GoFundMe campaign has been launched to support the staff, currently without work and income.
 


Know of Wellesley businesses opening or closing? Fill us in: theswellesleyreport@gmail.com

Filed Under: Business, Restaurants

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Elaine Bannigan’s Pinnacle Report: Wellesley has double the single-family homes on the market from one year ago

February 6, 2026 by admin

Elaine Bannigan of Pinnacle Properties has for the past 24 years put out The Pinnacle Report, a regular, data-driven look at residential property sales in Wellesley. The following Report examines 2025 residential property sales in Wellesley year-over-year from 2024. Here’s what her data crunching has revealed:

An initial statewide snapshot or property sales is an interesting starting point, but I always underscore that data varies from town to town and one price range to another. The overall Massachusetts single-family median price rose roughly 4% to $670,000 and the transaction volume rose roughly 3%. The condominium median was completely flat at $550,000 while volume rose just 2%. Here’s what happened in Wellesley in 2025:

Wellesley single-family homes

In 2025, the supply offered in MLS increased 4% (but not of homes priced under $1M), and the total number of MLS sales increased 6%. The median rose 4%, but homes were on the market a few days longer, and the sale price to original list price ratio dropped 2%. At the top of the luxury market, the number of sales jumped from 17 in 2024 to 27 in 2025. Our median sales price is now at $2,210,652.

This year, the data from both MLS and town sales records had to be examined and scrubbed carefully. Some real estate agents placed condominiums under the MLS single-family category and some 2025 sales had not yet been entered into the Town of Wellesley’s data base.

Supply and 0ff-market (Non-MLS) sales

Over the year, there were 331 single-family homes offered in MLS and 269 of those sold. In general, buyers more carefully weighed their options and evaluated prices. Fewer buyers dropped the very important inspection contingencies.

There were another 48 off-market single-family sales (that’s up from about 3 to 5 just a decade ago), so the actual total number of homes transacted was 317. Mid-to-higher range off-market transactions often involved real estate agents who did not offer the property to all qualified buyers. Those sales prices don’t fit the definition of ‘fair market value’ and their numbers are never included in the center table. In the past, I’ve provided data showing that homes tend to sell for more when listed in MLS. Homeowners who are considering selling should note, if you don’t want unqualified buyers viewing your home, that’s perfectly understandable. You can instruct your agent not to have open houses for the public. You can also restrict online photography to just rooms on the first level, or none at all. There are many ways to offer your home with more discretion if that’s your requirement, yet still ensure that reliable news of its availability reaches all those who might offer you signficantly more with optimum terms. Your privacy does not have to come at the expense of selling your home for less than fair market value.

While bone-chilling weather has most likely postponed some listings, as of January 31 there are 29 single family homes on the market—roughly double that of one year ago.

Local condos and townhomes

There were just 43 sales of condominiums this year versus 80 in 2024. That’s due to the 2024 completion of the town’s newer luxury developments. In 2024, 36 units closed for more than $2M vs. just 10 in 2025. It is reflected in a median drop of 20% to $1,445,000. This has absolutely nothing to do with appreciation or depreciation; it’s just an indication of in which price ranges sales occurred.

The market absorbed most of the supply over the last two years, and the condo inventory is down to just seven homes—exactly half that of one year ago.

The following sales data for single-family properties was extracted from the Greater Boston Multiple Listing Service and includes the majority of fair market value sales in Wellesley. Non-MLS sales do not necessarily represent fair market value, as those are properties that were not fully exposed to the open market.

**Closed MLS sales transactions from January 1 through December 31.

Optimism for 2026

Two key considerations for the 2026 housing market remain interest rates and supply. The lower rates have not only increased affordability for buyers, they have enabled more people to give up their low rate of five years ago to trade up, down, or out. Lower
rates should also encourage new construction loans.

Data recently cited by the National Association of Realtors (NAR) states that of the three major factors that influence the market— lower interest rates, stabilized home prices and an increase in supply—the interest rate reduction is the main driver for a recent 3.3% jump in pending home sales, the highest level in nearly three years.

Inventory shortages have driven home prices up for a long time, but supply has started to increase due to a number of factors, one being the first of the Boomers have turned 80. Since they own 40% of all U.S. real estate, I expect the supply will begin a more steady increase.

Demographic shifts

NAR’s Profile of Home Buyers and Sellers also states that today’s housing market is being shaped by older, more experienced buyers. The median age of repeat buyers has climbed to a record high of 62. That’s a shift from 10 years ago when the median age was 52. The data shows these older consumers are selling their existing homes in order to ‘right-size.’ When buying their next home, they prefer suburban locations and senior-targeted properties. The age of first-time buyers has also climbed from just 32 ten years ago, to 40. While interest rate reductions help them with affordability, their biggest challenge is saving for that hefty down payment.

(As for the President’s pledge to ban large investment firms from buying single-family homes, this would have no impact on neither housing affordability nor supply in our area. These major investors own only about 1% of the single-family homes in the country, and those homes are primarily in the South.)

For more information, or for a complimentary and confidential market analysis of your home, please call Elaine Bannigan at 781.710.3993.

Filed Under: Business, Houses, Real estate, Residential real estate report

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Paul Macrina Electrical

The Village Bank moving into Wellesley’s former E.A. Davis space

February 6, 2026 by Bob Brown

village bankThe space at 579 Washington St. in Wellesley, home to iconic clothing store E.A. Davis for 120 years, will soon be occupied by The Village Bank.

Ownership changed at E.A. Davis in 2022, and a revised edition—E.A. Davis & Co by Mahi Gold Outfitters—lasted until early last year.

Next up is The Village Bank, a Newton-based institution that plans to open its first Wellesley branch this summer. A twist is that the 4,300 sq. ft. branch will include a 725-sq. ft. retail incubator space in partnership with UpNext, which has made its presence known previously in Wellesley with a pop-up collection on Central Street in Wellesley Square.

A rotating series of pop-ups are envisioned for this storefront within a storefront at Village Bank. The bank may use this as a model for future branches.

The Village Bank will emphasize its community focus by also making a room available to residents during non-banking hours for civic meetings and other activities.

The Village Bank, which has branches across Newton, as well as in Waltham and Wayland, adds to the loooong list of banks in Wellesley. The mutual community bank has been around since 1910 and boasts more than $2b in assets.


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Filed Under: Business

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Cooking

Taste Buds Kitchen coming to Wellesley’s Linden Square

February 2, 2026 by Bob Brown


Taste BudsTaste Buds Kitchen
, a chain of shops that offer cooking classes, parties, and corporate events for ages 2-and-up, is planning to open a franchise in Wellesley’s Linden Square.

The business would fill the space at 161 Linden St., which has been home to everything from a bank to a safe maker to a tie-dye apparel outfit. It’s next door to Beacon Hill Athletic Clubs.

Taste Buds has nearly 20 locations open or opening across the country, including in Beverly and North Andover, Mass.

Taste Buds announced on social media almost a year ago that a Wellesley franchise had been awarded and that the kitchen would be “coming soon.” Well, it wasn’t really soon, but the business is now seeking signage approval, so that’s a good sign…


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Filed Under: Business, Food

Paul Jacobs' Poster for social media (1)

Wellesley business buzz: Sit Still kids salon & Clarity Optical coming to Linden Square

January 30, 2026 by Bob Brown

The latest Wellesley, Mass., business news:

Sit Still kids salon moving into space next to ice cream store

Sit Stillsit still, which offers kids’ haircuts and birthday parties, is readying to open a location in Wellesley on Linden Street in between the Shade Store and Van Leeuwen Ice Cream.

Sit Still is a chain with franchises across the country. This would be its first Massachusetts spot.

The business’s website says Sit Still launched 14 years ago. As for the opening in Wellesley: Coming soon.

This would add to the plethora of barber shops and salons in Linden Square and along Linden Street, including Roosters and Linden Street Barber Shop and Atelier and Jhellen and…


 

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Clarity Optical coming to Linden Square

We don’t have much on this, but a business called Clarity Optical—presumably eyewear, etc.— has plans to open at 200K1 Linden St. in between LaserAway and FP Movement on the Roche Bros. side of the strip. The business will include retail, exam, and service areas.

We don’t know when they plan to move in yet.


Know of Wellesley businesses coming or going? Please tip us off: theswellesleyreport@gmail.com

Filed Under: Business

Sexton Test Prep, Wellesley
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Sara Campbell Winter Sidewalk Sale—up to 80% off sale merchandise

January 23, 2026 by admin

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Filed Under: Business, Shopping, Sponsored

Wellesley Symphony Orchestra, 2026

Wellesley’s Maugus Restaurant to become Maugus Cafe, with updated menu, amenities

January 20, 2026 by Bob Brown

The Maugus Restaurant at 300 Washington St., in Wellesley changed hands late last year after being owned and operated by the Papakonstantinou family for nearly 45 years. The new owners said changes would come to the restaurant gradually, and now they are.

Maugus, WellesleyThe name of the business is being changed from Maugus Restaurant to Maugus Cafe “to best reflect the concept of our restaurant business model and menu,” per new owner Kostas Saranteas.

Saranteas and his family owned and operated the Atlantic Sea Grill in Acton for the past 11 years, and Saraneas told us in October that the Maugus menu would inherit favorites from the previous restaurant’s menu.

Among newcomers to the menu: Cajun shrimp tacos ($20), Sweet potato bowl ($18), and Chorizo Burrito ($15). Plenty of Greek favorites remain or have been updated or added to.

The owners will seek the Select Board’s blessing on Jan. 20 for the name change, plus expanded hours. Maugus looks to stay open from 7am-5pm seven days a week (it currently closes at 2pm).

In addition to making these changes, the owners are improving front door accessibility, installing a new grease trap, and adding a second unisex restroom.

Future plans may include a full liquor license acquisition with possible further extension of the hours of operation.


Where to eat in Wellesley (visit our Wellesley restaurants page, sponsored by black & blue Steak and Crab)

Filed Under: Business, Restaurants

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