Boston Organics, a to-your-doorstep organic produce business, last month started delivering to Wellesley’s 02481 area code, and now brings its goods to all of Wellesley.
Company marketing specialist Amy Levine says the fact that Boston Organics has swooped into town shortly in advance of Whole Foods making its big move from Wellesley Hills to its new Washington Street location where Star Market used to be is purely coincidental. “We don’t have any relationship with Whole Foods and don’t follow much of what they’ve been doing,” she says.
Boston Organics, which describes itself as not a store but not a standard community-supported agriculture (CSA) outfit either, delivers boxes of produce in Boston, Newton, Brookline and an expanding array of communities. “We have been delivering to Newton since the early 2000’s and we just began delivering to Newton Lower Falls at the end of May. Since Lower Falls is so close to Wellesley, we decided to include Wellesley in our delivery area. We have good luck delivering to places like Wellesley, which are less dense and have more families,” Levine says.
The business, around since 2002, is based out of Charlestown. Produce boxes are offered in a variety of mixes, including those heavier on fruits or veggies, and others catering to families and offices. The boxes cost from $24 to $57, and there’s no delivery fee. Boston Organics gets its goods from a network of farms and strives to go as local as possible.
Of course neither Boston Organics nor Whole Foods is the only healthy eating game in Wellesley, with Roche Bros., increasing its organic offerings since moving across Linden Street and providing doorstep delivery as well, and other businesses such as Healthy Habits Kitchen supplying healthy foods.
Never hurts to have more competition around here, figuring it just might help to lower the old Wellesley tax a bit.