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First look inside new Wellesley Whole Foods Market

August 18, 2011 by Bob Brown Leave a Comment

whole foods

Wellesley Wine Press blogger Bob Dwyer and his wife Deanna Dwyer have previewed the new Wellesley Whole Foods Market that opens to the public on Monday and have written up separate reviews (we tried to get over there ourselves but had been away).

Whole Foods emphasized to the Dwyers its focus on local and healthy foods, as well as convenience with ready-made meals that can even be picked up at a take-out window near Reidy Field.

Deanna likes what she sees, including the building design. “Signage is quirky and abundant with personal, hand-written flourishes throughout. The overall feel of the store reflects how you want your groceries — fresh, vibrant and clean,” she writes. Deanna also writes that the re-energized Whole Foods should give some local specialty stores like Wasik’s Cheese Shop, John Dewar and Captain Marden a fresh challenge.

Bob provides a brief history lesson on Whole Foods (and past acquisition Bread & Circus), and makes note that Whole Foods will be — in addition to a supermarket — yet another pizza shop. You’ll be able to order whole pies or slices. He adds: “Whole Foods are starting to become more like restaurants than grocery stores. The prepared foods section is massive as a percentage of the store. I’m particularly looking forward to the burritos made to order…and the free Wi-Fi.”

Another Wellesley blogger, Elaine Marten, recently visited the Wellness Club being tested at the Dedham Whole Foods and that could find its way to the Wellesley store among others.

In other news regarding the Wellesley business scene, the Boston Globe has the latest on efforts by the town to liven up Wellesley Square, possibly by lowering the bar for restaurants that want liquor licenses.

RELATED: Who says Wellesley is a dry town?


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