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Write Ahead, Wellesley

The scoop: Dunkin’ Donuts/Baskin-Robbins heading to Wellesley Square

March 18, 2013 by Bob Brown Leave a Comment

Dunkin Donuts Baskin RobbinsThat snack-a-licious power couple of Dunkin’ Donuts and Baskin-Robbins appears to be on its way to Wellesley Square to fill the space at 98 Central St., previously occupied by Neena’s Lighting (which moved to Linden Square). Dunkin’ Donuts is hoping to open at the space sometime between the end of July and start of November.

The 2,400-plus sq. ft. property sits between MiniLuxe and Boloco, and above Wellesley Theatre Project. The space, which has housed Wellesley Community Art Project displays of quilts and such in recent months, is now in the midst of some interior construction.

dunkin donutsThe operation hasn’t yet gone before the Board of Selectmen for a common victualler license but has begun seeking signage approvals. The shop is going for the traditional pink/orange Dunkin’ colors, not the schmantzier gold-style shown here at the Linden Street store (Back in 2006, some town officials created quite a stink about the opening of the Linden Street store, citing fears of traffic problems and then general town character issues).

Assuming the business does get its approvals, this would be the 5th Dunkin’ Donuts in town (1 in Linden Square, 1 in lower falls and 2 on Rte. 9, pretty much across from each other).

As for Canton, Mass.-based Baskin-Robbins, it will add to an already ample assortment of ice cream and frozen yogurt shops in town, including JP Licks, White Mountain, Pinkberry, Truly Yogurt and further down the road, Lobelia. Baskin-Robbins, once known for its 31 flavors, now boasts more than 1,000 in its “flavor library.”

The arrival of Dunkin/Baskin-Robbins will fill up the Central Plaza area, which last October held a ceremony to celebrate its revival.

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