The Wellesley Square Merchants’ Association is taking another run at boosting its online profile, this time with a new website, plus Twitter and Facebook accounts.

This is the latest in what has seemed like an endless number of attempts by the town and/or merchants to amp up local shopping awareness (among the others, the InWellesley website).

The big event coming up in Wellesley Square is the Holiday Stroll on Sunday, Dec. 8 from noon to 6pm, with a tree lighting at 5:30pm. The Big 3: Santa, Frosty and Rudolph will all appear as well. In fact, they’ll be in town Saturday Dec. 7 as well in Linden Square from 1-3pm. Santa will also be having breakfast at The Cottage from 9-10am on the 7th, and you can donate new socks in support of the Cradles to Crayons program through Dec. 30 in Linden Square.

A new companion event to the Holiday Stroll — the Art Walk — will feature works by the Wellesley Women Artisans, who will donate 20% of proceeds to the Wellesley Education Foundation.

Free parking can also be found in Wellesley Square Dec. 7-27.