New research from online advertising network Chitika shows that Wellesley-ites are wild about Apple Macs, with more than a third of computers in town made by Apple. The Boston Herald picked up on the report, which notes that Apple has about 7.2% of the U.S. market.
Chitika gets its numbers from monitoring which types of computers are used to access websites using its ad network (which we, in fact, have used from time to time).
The findings aren’t surprising given Macs are worth the money if you can afford them, as so many in Wellesley can, and considering that Wellesley has a big college population, where Macs rule.
Anecdotally, we know plenty of parents in town who bought Macs for their kids as they reached about middle school age, and iPads are popping up everywhere in town as well, both among parents and kids. Those buying MacBooks typically need to shell out at least $1,000.
Apple’s not slowing down either. The company held its sold-out Worldwide Developers Conference in California this week, where it showed off its latest software for Macs, iPhones and iPads, as well as a new music service.