We’ve been hearing things about Twig, a Wellesley floral shop located at 50 Central St., directly across the street from Winston Flowers. Open since last summer, the shop recently added home furnishings, accessories, and gifts to their offerings.
But at mid-morning Thursday, I could only peer at the flowers through the locked front door. Same thing around 6pm, when the shop was supposedly within its operating hours. A reader reported being stymied by locked doors on Wednesday as well.
Are they on vacation? There was no note on the door mentioning such a thing and besides, Twig’s web site points out that they are closed only two days per year, and a plain old Thursday in July isn’t one of them. Twig also now only lists Wellesley as a “full-service” location, whereas last year the company listed shops in Boston and Westwood. The website now reads: “Twig reduced its number of locations as we focus on our lifestyle brand. In the future, Twig will establish new locations which are capable of offering the complete line of Twig flowers and products”
An email inquiry to the business earlier this week hasn’t been replied to, and calls to the main phone number redirect to a voice mail box. The property owner hasn’t responded to an inquiry either.
An earlier business — a pet-sitting network — run by some of those overseeing Twig ran into financial crisis several years back, according to a Boston Business Journal report.
Very mysterious, indeed.
I was a huge fan of Twig. As recently as mid-July I received an email from Twig suggesting they were receiving a great response to a recent promotion. No communication of trouble looming, no notice of closing down forever.
I stopped by the Wellesley location on Wednesday September 4th, mid-day. The doors were locked, space was dark and the place has been obviously vacated. I thought maybe they moved, so I went to the website, which now has only a home page stating, “Thank you for eight great years… 2005-2013.” Their published phone number rings to a fast busy signal.
I’ll miss them, but I’m not happy that the $1000 gift card I bought earlier in 2013 is now worthless.