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Needham Bank, Wellesley
Write Ahead, Wellesley

New Wellesley Bank logo: Emphasizing a different kind of green

September 30, 2013 by Bob Brown Leave a Comment

Wellesley_BankThere’s green and then there’s green ($$$). Wellesley Bank, trumpeting prospects for growth upon its expansion into Boston and mobile banking, has unveiled a new logo.

It’s a serious logo about serious money, featuring dark green letters encased in a double-gold box. “The new logo conveys strength and stability along with being timeless, which is what our clients seek from Wellesley Bank,” says CEO Thomas Fontaine.

What it doesn’t have any more is a tree, as it did in the outgoing logo shown below that fit with the bank’s “Grow With Us” motto. A bold move in a town where businesses from dry cleaners to grocery stores vie to out-green each other daily. Let’s hope Wellesley’s sustainability team doesn’t get wind of this.

Wellesley Bank, Wellesley Square

All is not lost, though, on the green banking front in our record-breaking Tree City USA community. First Commons Bank still has a tree in its logo.first commons

 

 

 

 

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